Senior Analyst: Direct Mail Marketing Analytics (Remote)

Dentsu; Pennsylvania; Remote; USD 78,000 - 93,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Life insurance

Short-term and long-term disability

401k

Flexible paid time off

15+ paid holidays per year

Paid sick and safe leave

Paid parental leave

Job summary

Dentsu seeks a Senior Analyst for Financial Services Direct Mail Marketing Analytics to translate business problems into scalable models. You will design predictive models for response, ROI, and LTV, and work with cross-functional teams to optimize campaigns.

You will develop segmentation strategies, conduct A/B tests, and build data pipelines using Python, SQL (BigQuery preferred), and Tableau to deliver actionable insights while ensuring data quality and regulatory compliance.

Qualifications

• Bachelor's degree in a quantitative field and 4+ years in analytics/marketing analytics in financial services or related industry.
• Direct experience with direct mail marketing analytics, campaign optimization, or customer acquisition modeling.
• Proficiency in SQL (BigQuery preferred) and Python.
• Advanced knowledge of statistical techniques: regression, segmentation, propensity modeling, and experimental design.
• Experience with Tableau or similar data visualization tools.
• Strong analytical problem-solving and understanding of financial services compliance requirements.

Responsibilities

• Design, build, and maintain predictive models for direct mail campaign response, conversion, and customer lifetime value.
• Perform ROI modeling, attribution, and marketing mix analysis to measure campaign effectiveness.
• Develop customer segmentation models to optimize audience targeting.
• Conduct A/B testing and multivariate analysis to improve creative, messaging, offers, and targeting.
• Build data pipelines and write SQL queries to prepare data for analysis in Python/Tableau.

Skills

SQL

Python

Tableau

Statistical methods

A/B testing

Education

Bachelor's degree in Data Science/Statistics/Mathematics/CS/Business Analytics

Tools

Google BigQuery

Job description

Dentsu seeks a Senior Analyst for Financial Services Direct Mail Marketing Analytics to translate business problems into scalable models. You will design predictive models for response, ROI, and LTV, and work with cross-functional teams to optimize campaigns.

You will develop segmentation strategies, conduct A/B tests, and build data pipelines using Python, SQL (BigQuery preferred), and Tableau to deliver actionable insights while ensuring data quality and regulatory compliance.