Remote Senior Marketing Analytics Analyst - Direct Mail

dentsu; Maryland; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

Dental insurance

Life insurance

Disability insurance

Flexible PTO

15+ paid holidays per year

Colorado Paid Leave Act compliance

Job summary

Dentsu seeks an experienced Senior Analyst - Financial Services Direct Mail Marketing Analytics to design and deploy predictive models for direct mail campaigns, measure ROI, and optimize targeting. You will build customer segments, run A/B tests, and leverage Python/SQL to power data pipelines and dashboards.

You will develop campaign simulations, create Tableau dashboards, ensure data quality and regulatory compliance, and stay current with industry trends in marketing analytics and AI.

Qualifications

• Bachelor's degree in data science, statistics, mathematics, CS, business analytics, or related field.
• 4+ years of analytics, data science, or marketing analytics experience in financial services or related industry.
• Direct experience with direct mail marketing analytics and campaign optimization.
• Proficiency in SQL (BigQuery strongly preferred) and Python.
• Advanced knowledge of regression, segmentation, propensity modeling, and experimental design.
• Experience with Tableau or similar data visualization tools.
• Strong analytical problem-solving skills and knowledge of financial services compliance.
• Experience with financial services products (banking, insurance, credit).
• Background in A/B testing and experimental design.
• Knowledge of GLBA, TCPA, CAN-SPAM, GDPR.

Responsibilities

• Design, build, and maintain predictive models for direct mail campaigns.
• Perform ROI analysis, response analysis, and attribution for marketing mix.
• Develop customer segmentation models for targeted mail campaigns.
• Conduct A/B testing and multivariate analysis to optimize strategies.
• Develop and maintain models using Python and SQL (BigQuery preferred).
• Build simulations and forecasting apps to model campaign scenarios.
• Create Tableau dashboards and automated reports for KPIs.
• Write SQL queries and data transformation pipelines for prep.
• Ensure data quality and compliance with financial regulations (GLBA, FDIC, TCPA, CAN-SPAM, GDPR).
• Stay current on marketing analytics, ML, and AI trends.

Skills

SQL (BigQuery)

Python

Tableau

Statistical methods

A/B testing

Experiment design

Segmentation

Propensity modeling

Campaign analytics

Marketing analytics

Regulatory compliance knowledge

Data quality

Education

Bachelor's degree in Data Science, Statistics, Mathematics, Computer Science, Business Analytics, or related field

Tools

Google BigQuery

SQL

Python

Tableau

Job description

Dentsu seeks an experienced Senior Analyst - Financial Services Direct Mail Marketing Analytics to design and deploy predictive models for direct mail campaigns, measure ROI, and optimize targeting. You will build customer segments, run A/B tests, and leverage Python/SQL to power data pipelines and dashboards.

You will develop campaign simulations, create Tableau dashboards, ensure data quality and regulatory compliance, and stay current with industry trends in marketing analytics and AI.