Senior Analyst - Financial Services Direct Mail Marketing Analytics

dentsu; Maryland City (MD); Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical, vision, dental insurance

Life insurance

Disability insurance

Flexible paid time off

15 paid holidays

Job summary

Dentsu is seeking an experienced Senior Analyst - Financial Services Direct Mail Marketing Analytics to join our analytics team.

The role focuses on building predictive models, ROI attribution, and audience segmentation for direct mail campaigns in the financial services sector.

Qualifications

• Degree required in a quantitative field with strong analytics fundamentals.
• Experience applying statistical methods to marketing data and ROI attribution.
• Experience with direct mail analytics or customer acquisition modeling is preferred.

Responsibilities

• Design, build, and maintain predictive models for direct mail campaigns.
• Perform ROI modeling and attribution to measure campaign effectiveness.
• Develop segmentation models to optimize audience selection for mail campaigns.
• Conduct A/B and multivariate testing to optimize messaging and offers.

Skills

SQL

Python

A/B testing

Experiment design

Statistical analysis

Marketing analytics

Customer segmentation

Data visualization

Education

Bachelor's degree in Data Science/Statistics/Math/CS/BA

Tools

Google BigQuery

Tableau

Job description

We are seeking an experienced Senior Analyst - Financial Services Direct Mail Marketing Analytics professional to join our dynamic team.

Responsibilities

• Design, build, and maintain predictive models for direct mail campaign response rates, conversion, and customer lifetime value
• Perform response analysis, ROI modeling, and attribution to measure campaign effectiveness and contribution to marketing mix
• Develop customer segmentation models to identify optimal audience segments for targeted mail campaigns
• Conduct A/B testing and multivariate analysis to optimize creative, messaging, offers, and targeting strategies
• Develop, implement, and maintain statistical and machine learning models using Python and SQL (Google BigQuery preferred)
• Build simulation and forecasting applications to model campaign performance scenarios and optimize mailing lists
• Create Tableau dashboards and automated reporting to track campaign metrics and KPIs
• Write efficient SQL queries and build data transformation pipelines to prepare customer and campaign data for analysis
• Ensure data quality, harmonization, and compliance across analytical projects per financial services regulations (GLBA, FDIC, TCPA, CAN-SPAM, GDPR)
• Design and maintain data models that support real-time and historical campaign analysis
• Stay current on industry trends in marketing analytics, machine learning, and AI

Qualifications

• Bachelor's degree in Data Science, Statistics, Mathematics, Computer Science, Business Analytics, or related field
• ~4+ years of experience in analytics, data science, or marketing analytics in financial services or related industry
• ~ Direct experience with direct mail marketing analytics, campaign optimization, or customer acquisition modeling
• ~ Proficiency in SQL (Google BigQuery strongly preferred) and Python
• ~ Advanced knowledge of statistical techniques: regression analysis, segmentation, propensity modeling, and experimental design
• ~ Experience with Tableau or similar data visualization tools
• ~ Strong analytical problem-solving skills and working knowledge of financial services compliance requirements
• Experience with financial services products (banking, insurance, credit)
• Background in A/B testing and experimental design
• Knowledge of regulatory requirements (GLBA, TCPA, CAN-SPAM, GDPR)

Benefits

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• Flexible paid time off
• At least 15 paid holidays per year
• Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies.

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex, sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.

Full time

Contract Type: Permanent

USA - Remote - Maryland Brand: