Senior Analyst, Business Analytics

OMLUS Hearts and Science LLC; United States; On-site; USD 40,000 - 75,000; Full time

Job summary

Hearts & Science is seeking a data analytics professional to support measurement plans, reporting, and analytics for client campaigns in New York. You will build dashboards, perform data QA, and generate insights to inform media decisions and strategy.

The role emphasizes data storytelling, strong communication, and collaboration with planning and investment teams. Prior experience in advertising analytics and a university degree are preferred.

Qualifications

• University degree and 1+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting.
• Knowledge of agency-side media campaign planning and execution process is desirable, but not required.

Responsibilities

• Execute the measurement plan and produce campaign reports and analyses.
• Develop dashboards in data visualization tools such as Datorama and Tableau.
• Conduct ongoing data QA to ensure reporting data accuracy.
• Develop observations and actionable insights around campaign results.
• Tell data stories in presentation decks/slides and present reports to clients during monthly and weekly calls.
• Collaborate with Planning and Investment teams on budget setting, media plan development and optimization.
• Keep in front of industry trends by engaging in training.

Skills

Integrated marketing

Audience-based marketing

Data-driven advertising

Analytics

Critical thinking

Data storytelling

Communication

Adaptability

Education

University degree

Job description

Agency: Hearts & Science

Job Function: Data and Analytics

Job Subfunction: Data Science and Analytics

Job Description

The Business Analytics team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients’ business goals.

Responsibilities

External facing responsibilities: Executing the measurement plan Production of campaign reports and analyses according to measurement plans Development of dashboards in data visualization tools such as Datorama and Tableau On-going data QA to ensure data used for reporting and analysis is accurate Development of observations and actionable insights around campaign results Data storytelling of results and analyses in presentation decks/slides Presenting reports and proposals to clients during monthly and weekly phone calls Internal facing responsibilities: Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization. Keep in front of industry trends and developments by engaging in training

Required Skills

Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development Expertise in audience-based marketing and data-driven advertising Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution. Stellar communication skills Comfortable working in ambiguous situations

Education and Experience

A university degree and 1+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting Knowledge of agency-side media campaign planning and execution process is desirable, but not required

New York: $40,000.00-$75,000.00

Location & Office Policy

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Company Culture

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you.

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Equal Opportunity

For US Job Seekers: It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

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