Data Science and Analytics_04

OMDUS OMD USA LLC; United States; On-site; USD 71,000 - 75,000; Full time

Job summary

Omnicom’s OMD agency is seeking a Data and Analytics professional to drive measurement, reporting, and dashboard development for campaigns in a fast-paced environment. You will partner with planning teams, develop data-driven insights, and present analyses to clients on a regular cadence.

The role emphasizes data QA, performance storytelling, and staying current with industry trends while working in-office several days per week in California.

Qualifications

• Degree and 1+ year in data and analytics in advertising or marketing.
• Experience with media campaign planning and execution is a plus.
• Strong analytical and storytelling capabilities.

Responsibilities

• Execute the measurement plan for campaigns.
• Produce reports and analyses per measurement plans.
• Develop dashboards in data visualization tools such as Datorama and Tableau.
• Perform ongoing data QA to ensure data used for reporting and analysis is accurate.
• Develop observations and actionable insights around campaign results.
• Data storytelling of results and analyses in presentation decks/slides.
• Present reports and proposals to clients during monthly and weekly phone calls.
• Partner with Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.
• Keep in front of industry trends and developments by engaging in training.

Skills

Integrated marketing

Media budgeting

ROI development

Audience-based marketing

Data storytelling

Communication skills

Education

Bachelor's degree

Tools

Datorama

Tableau

Job description

Agency: Omd

Job Function: Data and Analytics

Job Subfunction: Data Science and Analytics

Job Description

The Marketing Science team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients’ business goals.

Responsibilities

External facing responsibilities

• Executing the measurement plan
• Production of campaign reports and analyses according to measurement plans
• Development of dashboards in data visualization tools such as Datorama and Tableau
• On-going data QA to ensure data used for reporting and analysis is accurate
• Development of observations and actionable insights around campaign results
• Data storytelling of results and analyses in presentation decks/slides
• Presenting reports and proposals to clients during monthly and weekly phone calls

Internal facing responsibilities

• Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.
• Keep in front of industry trends and developments by engaging in training

Required Skills

• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development
• Expertise in audience-based marketing and data-driven advertising
• Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics.
• Problem-solving skills to drive issues to resolution.
• Stellar communication skills
• Comfortable working in ambiguous situations

Education and Experience

A university degree and 1+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting Knowledge of agency-side media campaign planning and execution process is desirable, but not required

California: $70,500.00-$75,000.00

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you.

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