Senior Analyst, Business Analytics

Hearts & Science; New York (NY); On-site; USD 40,000 - 75,000; Full time

Job summary

Hearts & Science in New York is seeking a data analytics professional to support measurement plans, reporting, and data-driven storytelling across campaigns. You will work with planning and investment teams to optimize client outcomes.

The role emphasizes dashboard development, data QA, and presenting insights to clients and internal stakeholders to drive decision-making in media investments.

Qualifications

• University degree and 1+ year of data analytics in advertising or consulting.
• Knowledge of agency-side media planning and execution is desirable.
• Experience with data storytelling for client presentations.

Responsibilities

• Execute measurement plans and produce campaign reports.
• Develop dashboards in Datorama and Tableau.
• Perform data QA to ensure reporting accuracy.
• Derive observations and actionable insights from results.
• Present reports to clients during calls and meetings.

Skills

Integrated marketing analytics

Data-driven advertising

Budgeting & forecasting

Communication skills

Problem solving

Ambiguity tolerance

Education

Bachelor's degree

Tools

Datorama

Tableau

Job description

Job Description

The Business Analytics team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients’ business goals.

Agency

Hearts & Science

Job Function

Data and Analytics

Job Subfunction

Data Science and Analytics

Job Description

The Business Analytics team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients’ business goals.

External Facing Responsibilities

• Executing the measurement plan
• Production of campaign reports and analyses according to measurement plans
• Development of dashboards in data visualization tools such as Datorama and Tableau
• On-going data QA to ensure data used for reporting and analysis is accurate
• Development of observations and actionable insights around campaign results
• Data storytelling of results and analyses in presentation decks/slides
• Presenting reports and proposals to clients during monthly and weekly phone calls

Internal Facing Responsibilities

• Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.
• Keep in front of industry trends and developments by engaging in training

Required Skills

• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development
• Expertise in audience-based marketing and data-driven advertising
• Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution.
• Stellar communication skills
• Comfortable working in ambiguous situations

Education and Experience

• A university degree and 1+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting
• Knowledge of agency-side media campaign planning and execution process is desirable, but not required New York: $40,000.00-$75,000.00

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

New York: $40,000.00-$75,000.00