Director, Business Analytics

OMLUS Hearts and Science LLC; United States; On-site; USD 140,000 - 170,000; Full time

Job summary

Hearts & Science, a data analytics powerhouse within Omnicom, seeks a senior professional to advance client insights and measurement across media plans. You will lead analytics programs, mentor teams, and partner with planning to optimize budgets and campaigns.

The role emphasizes leadership, robust communication, and the ability to translate complex data into compelling marketing strategies for top clients. In-office presence is required in the US.

Qualifications

• Industry knowledge in marketing analytics and data solutions.
• Experience in integrated marketing, media planning and ROI development.
• Expertise in audience-based marketing and data-driven advertising.
• Analytic and strategic problem solving related to data and analytics.
• Strong leadership and client relationship experience.
• Excellent communication and ability to translate complex solutions.

Responsibilities

• Build deep understanding of client issues and competitive position.
• Translate analytics into clear, actionable insights and narratives.
• Partner on annual budget setting, media plan development and optimization.
• Lead measurement plan development and execution.
• Mentor and train managers and ADs in analytics best practices.
• Contribute to consumer segmentation and audience identification.
• Design tests to measure media impact and provide ad hoc client support.

Skills

Marketing analytics

Data-driven advertising

Audience targeting

Budgeting ROI

Leadership

Client relationships

Communication skills

Train & coach

Problem solving

Project management

Education

Bachelor's degree in related field

Job description

Agency: Hearts & Science Job Function: Data and Analytics Job Subfunction: Data Science and Analytics Job Description: The Business Analytics team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients’ business goals.

Responsibilities

External facing responsibilities

• Build and develop a deep understanding of the client's strategic issues, initiatives and the competitive position.
• Ensure that analytics efforts lead to clear, compelling and actionable insights; and insightful narratives are constructed through sophisticated analytics techniques.
• Partner with the Planning, Investment, and Activation teams on annual budget setting, media plan development, and ongoing budget/plan optimization.
• Lead the measurement plan development and execution.
• Anticipate client’s needs and proactively developing solutions to address them.
• Ensure timely follow through on all scheduled and ad hoc deliverables.
• Generate and communicate clear, compelling and actionable insights; constructing insightful narratives through sophisticated analytic techniques.
• Recommend and implement research that will aid in the consumer insight gathering and strategic process.
• Identify opportunities to continuously improve processes.
• Lead, mentor and train managers and ADs.
• Contribute to the consumer segmentation and audience identification/exploration processes.
• Design tests to measure the incremental impact of media on business outcomes.
• Provide ad hoc support to the clients to solve broad strategic marketing problems.

Internal facing responsibilities

• Provide methodological support, coaching, training and advice to your direct reports and to the broader agency teams.
• Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.
• Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.

Required Skills

• Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data)
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
• Expertise in audience-based marketing and data-driven advertising
• Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics.
• Problem-solving skills to drive issues to resolution.
• Proven leadership ability and strong, impactful client relationship experience
• Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
• Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing)

Education and Experience

• A university degree and 7+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting
• Knowledge of agency-side media campaign planning and execution process is desirable, but not required

$140,000-170,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you.

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EOE/AA/M/D/V/F.

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