Director, Business Analytics

IME Mediabrands Worldwide, Inc.; United States; Remote; USD 145,000 - 170,000; Full time

Job summary

Omnicom’s Business Analytics team plays a pivotal role in delivering modern agency services, tightly integrated with planning and investment teams to exceed client goals.

The role focuses on external-facing analytics, insights, and research, with responsibilities spanning client issues, budget setting, media plan optimization, and development of measurement approaches. Leadership and mentoring are key components.

Qualifications

• Experience with 1st and 3rd party data solutions, data lakes, data clean rooms, and aggregated and user-level data.
• Strong analytics skills to translate complex business issues into insights.
• Proven leadership ability and client relationship experience.

Responsibilities

• Build deep understanding of client strategic issues and competitive position.
• Lead measurement plan development and execution.
• Collaborate with Planning, Investment and Activation teams on budget and plan optimization.
• Provide actionable insights and compelling narratives from analytics work.
• Mentor and train managers and ADs on analytics practices.
• Develop consumer segmentation and audience identification/exploration processes.

Skills

Marketing analytics

Audience targeting

Leadership

Client relations

Data-driven insights

Communication

Education

University degree + 7+ years analytics experience

Job description

Agency: Omnicom Media

Job Function: Strategy and Planning

Job Subfunction: Research and Insights

Job Description: The Business Analytics team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients’ business goals.

Responsibilities

External facing responsibilities

• Build and develop a deep understanding of the client's strategic issues, initiatives and the competitive position.
• Ensure that analytics efforts lead to clear, compelling and actionable insights; and insightful narratives are constructed through sophisticated analytics techniques.
• Partner with the Planning, Investment, and Activation teams on annual budget setting, media plan development, and ongoing budget/plan optimization.
• Lead the measurement plan development and execution.
• Anticipate client’s needs and proactively developing solutions to address them.
• Ensure timely follow through on all scheduled and adhoc deliverables.
• Generate and communicate clear, compelling and actionable insights; constructing insightful narratives through sophisticated analytic techniques.
• Recommend and implement research that will aid in the consumer insight gathering and strategic process.
• Identify opportunities to continuously improve processes.
• Lead, mentor and train managers and ADs.
• Contribute to the consumer segmentation and audience identification/exploration processes.
• Design tests to measure the incremental impact of media on business outcomes.
• Provide adhoc support to the clients to solve broad strategic marketing problems.

Internal facing responsibilities

• Provide methodological support, coaching, training and advice to your direct reports and to the broader agency teams.
• Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.
• Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.

Required Skills

• Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data) Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
• Expertise in audience-based marketing and data-driven advertising Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics.
• Problem-solving skills to drive issues to resolution.
• Proven leadership ability and strong, impactful client relationship experience Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs.
• Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing).

Education and Experience

• A university degree and 7+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting.
• Knowledge of agency-side media campaign planning and execution process is desirable, but not required.

$145,000.00 - $170,000.00

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together.

For US Job Seekers: It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

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