Manager, Business Analytics

OMD; New York (NY); On-site; USD 50,000 - 95,000; Full time

Job summary

Omnicom in New York is seeking a Business Analytics professional in the Strategy and Planning space to deliver data-driven insights and strategic recommendations for client campaigns.

You will lead analytics initiatives, mentor analysts, and collaborate with planning and investment teams to optimize media plans and budgets. Strong communication and leadership are essential.

Qualifications

• Industry knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms)
• Experience in integrated marketing related to media and/or customer journey development, including budgeting and ROI development
• Expertise in audience-based marketing and data-driven advertising
• Strong problem-solving and communication skills in translating data into actionable insights
• Proven leadership ability and client relationship experience
• University degree and 3–4 years of data analytics experience in advertising or consulting

Responsibilities

• Build deep understanding of client strategic issues and competitive position
• Participate in measurement plan development and execution
• Ensure timely delivery of scheduled and ad hoc deliverables
• Generate insights and present reports to clients
• Lead, mentor and train analysts
• Contribute to consumer segmentation and audience identification/exploration processes
• Design tests to measure incremental media impact on outcomes
• Manage cross-functional day-to-day tasks and priorities
• Provide methodological support and coaching to team
• Partner with Planning and Investment on budget setting and plan optimization
• Recruit new talent
• Keep abreast of industry trends through training and events

Skills

Marketing analytics

Audience marketing

Leadership

Communication

Client relationships

Budgeting

Presentation skills

Education

University degree

Job description

The Business Analytics team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients’ business goals.

Agency

Omd

Job Function

Strategy and Planning

Job Subfunction

Research and Insights

Job Description

The Business Analytics team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients’ business goals.

Responsibilities

• Build and develop a deep understanding of the client's strategic issues, initiatives and the competitive position.
• Participate in the measurement plan development and execution
• Ensure timely follow through on all scheduled and ad hoc deliverables
• Generate and communicate clear, compelling and actionable insights, constructing insightful narratives through sophisticated analytic techniques
• Lead, mentor and train analysts
• Present reports, POVs and other materials to clients on a regular basis over the phone and in person
• Contribute to the consumer segmentation and audience identification/exploration processes.
• Design tests to measure the incremental impact of media on business outcomes.
• Manage cross-functional day-to-day tasks, ensuring understanding of proper priorities, knowing when to ask for help.

Internal Facing Responsibilities

• Provide methodological support, coaching, training and advice to your direct reports and to the broader agency teams
• Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.
• Recruit new talent
• Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.
• Keep in front of industry trends and developments by conducting research, engaging in training and attending industry events

Required Skills

• Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data)
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
• Expertise in audience-based marketing and data-driven advertising
• Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution.
• Proven leadership ability and strong, impactful client relationship experience
• Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
• Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing)
• Comfortable working in ambiguous situations
• Passionate about driving change by adopting emerging technologies in the advertising space
• Education and Experience: A university degree and 3-4 years of data and analytics experience in advertising, management consulting, marketing or digital consulting
• Knowledge of agency-side media campaign planning and execution process is desirable, but not required
• New York: $50,000.00-$95,000.00

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F., New York: $50,000.00-$95,000.00