Senior Agent Engagement & Rewards Strategy Lead

Blue Cross and Blue Shield of North Carolina; United States; Hybrid; USD 89,000 - 143,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Parental leave and adoption support

Tuition reimbursement

401k with company match

Health and wellness programs

Job summary

Blue Cross and Blue Shield of North Carolina is seeking a Senior Program Manager, Agent Engagement Strategy, to design and run strategic engagement, recognition, rewards, and incentive programs for independent agents and agencies. You will partner with Sales and Distribution, drive multi-year roadmaps, and own high-impact initiatives from concept to execution.

You’ll influence senior leaders with data-driven insights, manage vendor relationships, and ensure programs deliver measurable ROI.

Qualifications

• Bachelor’s degree in Business, Marketing, Communications, Organizational Leadership, or related field.
• 5+ years of experience in program management, sales enablement, agent or broker engagement, marketing, training, customer experience, or related disciplines.
• In lieu of degree, 7+ years of progressively responsible experience in program management, sales enablement, agent or broker engagement, marketing, training, customer experience, or related disciplines.

Responsibilities

• Lead the strategy, design, execution, and evolution of agent engagement programs that support long-term sales and distribution priorities.
• Develop multi-year engagement strategies, roadmaps, and recommendations that strengthen agent relationships, improve business performance, and enhance the overall agent experience.
• Serve as the business owner for high-profile agent recognition, rewards, and engagement initiatives.
• Identify opportunities for program innovation and lead transformation efforts that improve effectiveness, scalability, and participant engagement.
• Build strong partnerships with senior leaders, field sales teams, agency principals, and cross-functional stakeholders to align programs with business goals.
• Influence decision-making through data-driven recommendations, business cases, and strategic insights.
• Develop executive-level reporting, presentations, and strategy updates that communicate outcomes, risks, opportunities, and recommendations.
• Lead vendor selection, contract management, and ongoing relationship management to ensure service excellence and achievement of program objectives.
• Establish governance processes, documentation standards, and operating procedures that support sustainable program delivery.

Skills

Strategic leadership

Program management

Stakeholder engagement

Vendor management

Operational excellence

Education

Bachelor’s degree in Business, Marketing, Communications, Organizational Leadership, or related field

Tools

Canva

Data visualization tools

Job description

Blue Cross and Blue Shield of North Carolina is seeking a Senior Program Manager, Agent Engagement Strategy, to design and run strategic engagement, recognition, rewards, and incentive programs for independent agents and agencies. You will partner with Sales and Distribution, drive multi-year roadmaps, and own high-impact initiatives from concept to execution.

You’ll influence senior leaders with data-driven insights, manage vendor relationships, and ensure programs deliver measurable ROI.