Senior Adobe Target Developer — A/B Testing & Personalization

Sapient Corporation; Irving (TX); On-site; USD 120,000 - 145,000; Full time

Benefits offered by this job

Inclusive workplace

Learning opportunities

Competitive compensation

Flexibility to support work-life

Health benefits for you and family

Generous paid leave and holidays

Wellness program

Job summary

Publicis Sapient is seeking a Sr. Adobe Target Developer in Irving, TX to translate experimentation requirements into reliable, measurable implementations and uphold code quality, accessibility, performance, and release readiness.

You will develop and support Target activities for A/B tests, personalization, and experience targeting. Collaborate with product, design, analytics and MarTech teams, configure audiences and QA processes, and create reusable scripts to improve consistency and speed

Qualifications

• Bachelor’s or Master’s degree in information technology, computer science, digital technology, design or equivalent experience.
• Strong hands-on Adobe Target experience including A/B testing, multivariate testing, experience targeting, personalization, audience setup, profile scripts, parameters, QA, debugging and activity lifecycle management.
• Experience implementing Target activities using custom code, reusable scripts, front-end components, QA utilities and integration patterns with analytics or measurement tools.
• Working knowledge of Git-based development, branching, pull requests, code review, deployment workflows and release readiness practices.
• Ability to troubleshoot technical issues, manage implementation details and recommend practical, scalable and maintainable solutions.
• Strong communication skills with the ability to explain technical concepts to product, business, analytics, design and development partners.
• Experience creating documentation and supporting implementation standards for experimentation and personalization delivery

Responsibilities

• Develop and support Adobe Target activities for A/B tests, multivariate tests, experience targeting, personalization and other Target-driven experiences.
• Configure Adobe Target audiences, profile scripts, parameters, QA links, activity priorities, targeting rules and delivery safeguards.
• Partner with product, design, analytics, MarTech and business teams to clarify requirements and deliver technically sound test implementations.
• Support QA, accessibility, performance, version control, release readiness, documentation and implementation standards.
• Create reusable scripts, utilities and documentation that help improve consistency and speed across experimentation delivery.
• Pay range details and equal opportunity language are provided in the job posting.

Skills

Adobe Target experience

Git-based development

Communication skills

Education

Bachelor's or Master's degree in IT/CS/digital tech

Tools

Git

Job description

Publicis Sapient is seeking a Sr. Adobe Target Developer in Irving, TX to translate experimentation requirements into reliable, measurable implementations and uphold code quality, accessibility, performance, and release readiness.

You will develop and support Target activities for A/B tests, personalization, and experience targeting. Collaborate with product, design, analytics and MarTech teams, configure audiences and QA processes, and create reusable scripts to improve consistency and speed