Senior Ad Operations & Marketplace Lead

Propel; Maryland City (MD); On-site; USD 99,000 - 121,000; Full time

Benefits offered by this job

Remote-friendly

Dog-friendly office

Medical, Dental & Vision

Competitive compensation

Job summary

Propel is seeking a Senior Ad Operations Analyst to own how Marketplace campaigns are booked, built, launched, and delivered. You’ll work across verticals, seasonal campaigns, and self-serve initiatives, reporting to the Ad Ops Manager and collaborating with Customer Success, Growth, Merchandising, Product, Engineering and Marketing.

You’ll manage inventory booking, build campaigns in our CMS and Braze, and perform QA on copy, links, tags and budgets.

Qualifications

• 3+ years of experience in operations, such as program management, project management, business operations or marketplace operations.
• Active use of AI tools in daily work and comfort with vibe coding fixes.
• Record of owning projects end to end with minimal supervision and proposing fixes.
• Comfortable in Google Sheets and HTML, able to learn patterns from examples.
• Experience with A/B testing is a plus.
• Immediate opportunity to impact users and the business.
• Remote-friendly work environment with a dog-friendly office in Downtown Brooklyn; medical, dental and vision options.
• The salary range uses compensation data from NYC startups; includes base salary and performance-based bonus; total OTE $99,000 - $121,000.

Responsibilities

• Own campaigns from booking to delivery, across verticals and seasonal campaigns.
• Manage inventory booking tool and field requests outside self-serve flow.
• Build campaigns in CMS and Braze, including collection pages and design-spec entry points.
• QA copy, links, tags and budgets; coordinate timelines across teams.
• Monitor pacing and flag risks; work with Insights on tests and budget shifts.
• Run post-campaign reviews and maintain documentation; implement fixes via AI tools.

Skills

Operations experience

AI tools

End-to-end ownership

Google Sheets

HTML

A/B testing

Tools

Google Sheets

HTML

Job description

Propel is seeking a Senior Ad Operations Analyst to own how Marketplace campaigns are booked, built, launched, and delivered. You’ll work across verticals, seasonal campaigns, and self-serve initiatives, reporting to the Ad Ops Manager and collaborating with Customer Success, Growth, Merchandising, Product, Engineering and Marketing.

You’ll manage inventory booking, build campaigns in our CMS and Braze, and perform QA on copy, links, tags and budgets.