Senior Activation & Client Growth Manager

84.51 Centre; Northern (KY); Hybrid; USD 75,000 - 110,000; Full time

Benefits offered by this job

Health insurance

401(k) with matching

Paid time off

Job summary

84.51° is seeking a Senior Client Success Manager – Activation to partner with a portfolio of CPG clients, driving holistic growth across Media and Incentives. You will leverage Kroger Precision Marketing products and activation workflows to deliver data‑driven recommendations that accelerate brand performance.

You will connect client goals with integrated activation strategies, collaborating with Sales, Lead Account Managers, Media and Insights Specialists, and Campaign Operations to ensure

Qualifications

• 4–5+ years of experience in media, incentives, account management, or related digital marketing roles.
• Proven ability to build and maintain strong relationships with internal and external stakeholders.
• Strong strategic thinking skills with experience using data insights to drive performance.
• Experience managing integrated media or incentive-based campaigns; publisher, agency, retail media, or CPG experience preferred.
• Exceptional communication, presentation, storytelling, and client-facing skills.

Responsibilities

• Lead client communications including status calls, planning discussions, and performance reviews.
• Develop activation strategies across Media and Incentives aligned with client goals.
• Collaborate with Sales, Lead Account Managers, Media and Insights Specialists, and Campaign Operations.
• Provide data-driven recommendations to drive cross-sell and up-sell opportunities.
• Manage activation lifecycle from kickoff to invoicing and post-campaign optimization.
• Monitor pacing, troubleshoot issues, and ensure timely delivery of deliverables.

Skills

Relationship management

Data insights

Strategic thinking

Communication skills

Project management

Job description

84.51° is seeking a Senior Client Success Manager – Activation to partner with a portfolio of CPG clients, driving holistic growth across Media and Incentives. You will leverage Kroger Precision Marketing products and activation workflows to deliver data‑driven recommendations that accelerate brand performance.

You will connect client goals with integrated activation strategies, collaborating with Sales, Lead Account Managers, Media and Insights Specialists, and Campaign Operations to ensure