Senior Account Executive: Luxury & Outdoor PR

We. Communications; New York (NY); On-site; USD 72,000 - 78,000; Full time

Benefits offered by this job

Comprehensive benefits program

HSA and FSA options

Generous paid time off

Disability coverage

Parental Leave

Diversity and Inclusion programs

401(k) with company match

Job summary

We. Communications seeks a Senior Account Executive to lead earned media for a luxury automotive brand and an outdoor gear company.

You will build reporter relationships, secure standout coverage, and insert brands into cultural conversations through strategic outreach and creator engagement. Collaborating with clients and a diverse team, you will craft compelling stories, guide major product launches, and translate results into insights that inform future strategy.

Qualifications

• 3-5 years of experience in integrated communications/PR, preferably in an agency.
• Exceptional media relations background with demonstrated capacity of working with global business, consumer media, and ability to manage story development.

Responsibilities

• Manage significant cycles of media inquiries as well as proactive relationships with key national media/influencers
• Identify, create, and grow relationships with target media/influencers to appropriately engage, pitch, and build news stories
• Serve as day-to-day counsel to clients and agency stakeholders, manage high-profile campaigns across diverse teams, providing key and tactical recommendations and anticipating needs
• Develop and lead brainstorming and execution of integrated communications plans, inclusive of traditional media, substackers and creators, aimed at changing perceptions and achieving specific business goals
• Integrate and gather information across teams, clients, and partners as needed for projects
• Lead/partner on projects that demonstrate strategic planning and creative thinking as well as drive news and launches for events
• Contribute to the development and execution of integrated digital/social/broadcast campaigns
• Keep a pulse on consumer trends and share trending insights across the outdoor gear and automobile industry with team and clients.
• Negotiate and manage client expectations and satisfaction; Assure internal and external stakeholders are aligned
• Maintain and grow client relationships by contributing to the development and implementation of communication strategies, executing on projects (leading where appropriate).
• Identifies, follows, and creates new opportunities to grow and diversify current accounts and drive new business efforts including sourcing and gathering audience, industry, or competitor market data.
• Turn campaign and media results into strong impact-driven reporting that surfaces key insights and helps clients understand what’s working and where to go next.

Skills

Media relations

Relationship building

News pitching

Campaign strategy

Story development

Tools

Microsoft Office

Job description

We. Communications seeks a Senior Account Executive to lead earned media for a luxury automotive brand and an outdoor gear company.

You will build reporter relationships, secure standout coverage, and insert brands into cultural conversations through strategic outreach and creator engagement. Collaborating with clients and a diverse team, you will craft compelling stories, guide major product launches, and translate results into insights that inform future strategy.