Senior Account Exec, Hybrid PR for Luxury & Outdoor Brands

We. Communications; Seattle (WA); On-site; USD 72,000 - 78,000; Full time

Benefits offered by this job

Medical, dental, vision

HSA with company match

Generous PTO & holidays

Disability insurance

Parental Leave

Caregiver Leave

Office 3 days/week

Wellness credits

Tech stipend

401(k) match

Learning & Development

Job summary

We. Communications is seeking a Senior Account Executive to drive earned media for two consumer brands—a luxury automotive brand and an outdoor gear company.

You’ll cultivate reporter relationships, land standout coverage, and place brands into the cultural conversation. You’ll lead major product launches and creative campaigns, develop smart media strategies, and translate results into insights for clients and internal teams.

Qualifications

• 3-5 years of experience in integrated communications/PR, preferably in an agency setting and/or within an applicable industry.
• Exceptional media relations background with demonstrated capacity of working with global business, consumer media, and ability to manage story development.
• Proficiency with Microsoft Office suite (Outlook, Word, SharePoint, PowerPoint, and Excel)

Responsibilities

• Manage significant cycles of media inquiries as well as proactive relationships with key national media/influencers
• Identify, create, and grow relationships with target media/influencers to appropriately engage, pitch, and build news stories
• Serve as day-to-day counsel to clients and agency stakeholders, manage high-profile campaigns across diverse teams, providing key and tactical recommendations and anticipating needs
• Develop and lead brainstorming and execution of integrated communications plans, inclusive of traditional media, substackers and creators, aimed at changing perceptions and achieving specific business goals
• Integrate and gather information across teams, clients, and partners as needed for projects
• Lead/partner on projects that demonstrate strategic planning and creative thinking as well as drive news and launches for events
• Contribute to the development and execution of integrated digital/social/broadcast campaigns
• Keep a pulse on consumer trends and share trending insights across the outdoor gear and automobile industry with team and clients.
• Negotiate and manage client expectations and satisfaction; Assure internal and external stakeholders are aligned
• Maintain and grow client relationships by contributing to the development and implementation of communication strategies, executing on projects (leading where appropriate).
• Identifies, follows, and creates new opportunities to grow and diversify current accounts and drive new business efforts including sourcing and gathering audience, industry, or competitor market data.
• Turn campaign and media results into strong impact-driven reporting that surfaces key insights and helps clients understand what’s working and where to go next.
• Other duties as assigned.

Skills

Media relations

Integrated communications/PR

MS Office proficiency

Tools

Microsoft Office Suite

Job description

We. Communications is seeking a Senior Account Executive to drive earned media for two consumer brands—a luxury automotive brand and an outdoor gear company.

You’ll cultivate reporter relationships, land standout coverage, and place brands into the cultural conversation. You’ll lead major product launches and creative campaigns, develop smart media strategies, and translate results into insights for clients and internal teams.