Senior Account Executive

Family Resource Group Inc.; Baton Rouge (LA); On-site; USD 70,000 - 120,000; Full time

Job summary

Family Resource Group Inc. in Baton Rouge, LA is seeking a Senior Account Executive to drive revenue growth, manage a portfolio of clients, and mentor the sales team.

This role reports to the Sales Manager and requires extensive advertising sales experience with a deep understanding of FRG products and policies. You will lead by example in negotiation and closing, pursue new business opportunities, and strive for 10% YoY growth while completing 8 hours of monthly continuing education.

Qualifications

• Minimum 5 years as an Account Executive in advertising sales.
• Senior AE 90-day trial period.
• Must pass a role-play evaluation with executives.
• Disciplinary actions clean in past 12 months.
• Promotion requires Sales Manager and Executive Team approval.

Responsibilities

• Manage a portfolio of clients while pursuing new business opportunities.
• Consistently achieve and exceed annual sales goals (e.g., $500,000) with digital sales focus.
• Maintain 10% year-over-year new business growth.
• Demonstrate proficiency in FRG systems, products, and policies.
• Lead by example in client management, negotiation, and closing strategies.
• Participate in ongoing professional development (8 hours CE monthly).
• Provide insights to Sales Manager for team-wide strategies.

Skills

Account management

Digital advertising

Client relationships

Sales targets

Tools

FRG systems

Job description

Senior Account Executive

Family Resource Group, Inc Baton Rouge, Louisiana, United States

About this position

About Family Resource Group, Inc

At Family Resource Group Inc. (FRG), we’re more than a publishing company—we’re a media, marketing, and technology company on a mission to make communities stronger and businesses more successful.

For more than 35 years, we’ve helped millions of families discover local resources, events, healthcare providers, schools, camps, and businesses through our trusted magazines, websites, digital platforms, events, and technology. Today, FRG publishes leading family-focused media brands across multiple markets while continuing to expand into new industries through strategic acquisitions and innovative technology.

Our purpose is simple:

• Inform, educate, and be a resource for the communities we serve.
• Make our advertisers wildly successful.

Everything we do supports one of those two goals.

Why Work at FRG?

We’re a company of builders, problem solvers, and people who love creating great things together. Whether you’re in sales, client success, production, editorial, marketing, technology, or operations, your work has a direct impact on the communities we serve and the clients who trust us.

We believe great people thrive when they have:

• Ownership and accountability
• The freedom to innovate
• Opportunities to learn and grow
• A collaborative team that genuinely enjoys working together
• Leaders who remove roadblocks instead of creating them

We move quickly, embrace change, and are constantly improving our products, processes, and ourselves.

Our Culture

Our culture is built around a few simple principles:

• Family First – Family comes before work, always.
• Take Ownership – We solve problems instead of waiting for someone else.
• Assume Positive Intent – We trust each other and communicate openly.
• Teamwork Wins – We succeed together.
• Client Success Matters – Our clients’ success is our success.
• Purposeful Work – We focus on work that creates real impact.
• Have Fun – Work should be challenging, rewarding, and enjoyable.

We’re serious about performance, but we don’t take ourselves too seriously.

FRG is an entrepreneurial company that continues to grow through innovation, acquisitions, and new technology. As we grow, our team grows with us.

Many of our leaders started in entirely different roles before earning opportunities to lead departments, launch new initiatives, and shape the future of the company.

If you’re someone who enjoys learning, taking initiative, and making a difference, you’ll find plenty of opportunities here.

Is FRG Right for You?

You’ll likely love working here if you:

• Enjoy solving problems.
• Communicate openly and professionally.
• Like moving fast and adapting to change.
• Care about your teammates.
• Want your work to make a real difference.

If you’re looking for a place where your ideas matter, your work has purpose, and your career can grow alongside an ambitious company, we’d love to meet you.

Join Family Resource Group Inc. and help us build something that makes a lasting impact—for families, businesses, and the communities we serve.

About the role

The Senior Account Executive (Senior AE) is a high-performing sales professional responsible for driving revenue growth, building strong client relationships, and achieving ambitious sales targets. The Senior AE reports directly to the Sales Manager. This role requires extensive advertising sales experience, mastery of FRG systems and products, and the ability to consistently deliver results while mentoring and setting the standard for the broader sales team.

What you’ll do

• Manage a portfolio of clients while actively pursuing new business opportunities.
• Consistently achieve and exceed annual sales goals of $500,000, with at least $250,000 in digital sales.
• Maintain 10% year-over-year new business growth.
• Demonstrate full proficiency in FRG systems, products, and policies.
• Lead by example in client management, negotiation, and closing strategies.
• Participate in ongoing professional development, completing 8 hours of continuing education monthly.
• Provide insights to the Sales Manager for team-wide strategies and improvements.

Requirements

• Minimum 5 years as an Account Executive at FRG or equivalent senior-level advertising sales experience.
• New senior-level hires must successfully complete a 90-day trial period as an AE.
• Must pass a role-play evaluation with the Director of Operations, CEO, or assigned executive.
• Maintain a record free of disciplinary actions within the past 12 months.
• Promotion recommendations originate from the Sales Manager and require final approval by the Executive Team.

Qualifications

• Proven track record of exceeding sales quotas and driving revenue.
• Strong understanding of digital advertising and integrated media solutions.
• Exceptional communication, negotiation, and presentation skills.
• Ability to build long-term client relationships based on trust and performance.
• Highly motivated, results-oriented, and adaptable in a fast-paced environment.

Responsibilities

• Work to maximize sales and meet targets.
• Research client needs and explain the benefits of buying advertising space, responding to any objections.
• Present and demonstrate the value of products and services to prospective buyers.
• Make cold calls, reach out to prospects, and schedule meetings with clients.
• Follow up with prospects throughout the sales cycle to ensure needs are met.
• Provide support for clients by learning about and satisfying their needs.
• Work with production teams to ensure that agreed advertisements are carried in the right place and at the right time.
• Develop sales strategies and set quotas.
• Staying current on company offerings and industry trends.
• Maintaining a database of contact information.
• Building long-lasting, mutually beneficial relationships with external contacts and internal departments to create a better customer experience.