Senior Account Based Marketing Manager

Diaceutics PLC; New York (NY); Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

Training & development

Remote/Hybrid work

Flexible working

Share incentive plan

Generous leave

401K matching

Healthcare (vision & dental)

Life insurance

Group income protection

Maternity & sick pay

Performance & growth plan

Staff referral program

Job summary

Diaceutics PLC is seeking a Senior ABM Marketing Director to own the US ABM program across Tier 1-3 pharma accounts. You’ll shape account strategy with Sales, build targeted campaigns, and leverage AI and account intelligence to drive engagement and pipeline.

The role sits in the marketing function and offers remote or hybrid work, collaborating with a global team. You’ll need 7–10 years in B2B ABM or enterprise marketing, with US pharma experience, and proficiency with HubSpot and Salesforce.

Qualifications

• 5+ years of B2B ABM or enterprise marketing experience.
• Experience marketing to named pharma accounts in the US.
• Ability to engage with senior Sales leaders and drive account strategy.
• Familiarity with marketing platforms like HubSpot and Salesforce.
• Data-driven with account intelligence and AI-enabled tactics.

Responsibilities

• Own our US ABM programme across Tier 1-3 biopharma and biotech accounts.
• Turn account intelligence into targeted engagement strategies, campaigns and content.
• Build multi-threaded relationships across pharma buying centres.
• Partner with Sales on account strategy, planning and activation.
• Use AI to push research, personalisation, content, signals and activation.
• Connect ABM activity to engagement, pipeline, progression and revenue.

Skills

ABM marketing

Enterprise marketing

US pharma market understanding

Account strategy development

Cross-functional collaboration

Job description

Diaceutics PLC is a diagnostic-driven therapy commercialization company. For 20 years we have built the intelligence and engagement solutions that help biopharma see where eligible patients are emerging, engage the HCPs and labs shaping treatment decisions, and move faster from diagnostic activity to therapy adoption. The therapies we support touch 1 in 10 American lives - 30 to 40 million patients a year - across 700+ diagnostic-driven therapies, backed by a network of 600+ US labs and clients including AbbVie, AstraZeneca, GSK, Novartis, Pfizer and Roche.

Our portfolio brings together Intelligence Solutions (Signal, Insight Services, and Practice Gaps launching soon) and Engagement Solutions (Physician Engage, Expert Exchange, Lab Engage, Scientific Engagement, Precision Medicine Educators), connected through Relay - a partnership model built for precision medicine - and powered by the DXRX platform and Reveal engine. W

e are headquartered in Jersey City, NJ (US) and Belfast, UK, and we are moving into our next chapter under a Precision for All ambition: a future where every eligible patient is identified, diagnosed and receives the right therapy at the right time. This role sits inside the marketing function we are building to scale that ambition.

The opportunity

This isn't an ABM role where you'll inherit a playbook and simply run campaigns against it.

You'll take ownership of how Diaceutics approaches its most important pharma accounts in the US - building the plays, shaping the account strategy with Sales and turning insight into engagement, pipeline and growth.

You'll be close to the commercial conversation, working with senior Sales leaders around named accounts and finding smarter ways to reach the people influencing complex pharma buying decisions. And you'll have the freedom to evolve how we do it, including using AI, account intelligence and live buying signals to make ABM more relevant, personalised and effective.

What you'll own

• Own our US ABM programme across Tier 1, Tier 2 and Tier 3 biopharma and biotech accounts
• Turn account intelligence into targeted engagement strategies, campaigns and content that open and progress commercial conversations
• Build multi-threaded relationships across complex pharma buying centres and identify where new opportunities are emerging
• Partner directly with Sales on account strategy, planning and activation
• Use AI to push how we approach research, personalisation, content, account signals and activation
• Connect ABM activity to what matters commercially - engagement, pipeline, progression and revenue

What we're looking for

We're less interested in someone who has simply worked around ABM and more interested in someone who has genuinely owned it.

• Strong B2B ABM or enterprise marketing experience, ideally around 7-10 years
• Experience building and running named-account programmes rather than simply supporting them
• Experience marketing to pharma or biotech audiences and a strong understanding of the US pharma commercial environment
• The credibility to sit with senior Sales leaders and turn account priorities into action
• A commercial mindset - you think about pipeline and account progression, not just campaign activity
• Confidence working with HubSpot and Salesforce to understand targeting, engagement and attribution

Life at Diaceutics

Culture is a powerful driver of Diaceutics’ success and growth. Our culture is an outcome of our ‘One Diaceutics’ Behaviors. These behaviors set out a promise and an expectation of what it means to work at – and with – Diaceutics.

We exist because we Care Deeply about our patients and customers. To Be Bold, we pioneer, we innovate, and we think big. We take responsibility, and we are driven and determined to Make an Impact. We prioritize collective success and when we win, we Succeed Together. We are excited by change and driven by progress. We Don’t Stand Still.

We are a multi-cultural, diverse team spanning 16 countries around the world. All of our employees work remotely or in a hybrid model, collaborating together as a global community.

We hire smart, fun people who care about our mission and about each other. Some interesting points about us:

• Training and development programmes
• Remote, Virtual Working and Hybrid working based on location to offices.
• Flexible Working (including Flex Day programme)
• Share incentive plan
• Increased annual leave with tenure
• 401K Matched Contribution
• Healthcare (including vision & dental) and additional benefits
• Life insurance
• Group Income Protection
• Enhanced maternity and Sick Pay Provisions
• Robust Performance Management Framework and Individual Growth Plan
• Attractive Staff referral
• Dedication to a positive working culture with regular health and wellbeing activities and an annual company get-together