Senior Account Based Marketing Manager

Diaceutics; Jersey City (NJ); Híbrido; USD 110.000 - 170.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote/hybrid working options

Training and development programs

401K matched contribution

Healthcare (medical, vision, dental)

Descripción de la vacante

Diaceutics PLC seeks a Senior ABM Marketing Lead to own the US ABM program end-to-end, coordinating with US Sales and UK-based execs. You will drive multi-channel, AI-enhanced engagement for top pharma accounts and partner closely with Sales to ensure alignment and measurable pipeline growth.

The role emphasizes experience with HubSpot and Salesforce, data-driven decision making, and a 7–10 year track record in B2B ABM/enterprise marketing within the US market.

Formación

• Must have: Experience targeting pharma and biotech audiences with US pharma industry understanding and ABM targeting using HubSpot and Salesforce.
• Data-literate: defends ABM pipeline attribution and account-engagement metrics.
• Writing: account-specific narrative and campaign content.
• Sales-partnership credibility: comfortable at forum level with senior US Sales leadership.
• Account-first instinct: fluent at reading named-account dynamics, buying centers and multi-threading opportunities.
• Direct US pharma, healthcare-data or life-sciences sector experience to run account-level conversations.
• 7–10 years B2B ABM / enterprise marketing experience.

Responsabilidades

• Own the Diaceutics ABM program end-to-end: account selection, playbook build, engagement, multi-threading, pipeline attribution.
• Run Tier 1/2/3 named-account playbook: account research, engagement plans, campaign cadence, multi-channel delivery.
• Drive an AI-first approach to ABM with account research, personalization, content, live account triggers and activation to drive engagement.
• Partner Sales leaders on ABM–Sales operating model: joint account planning, SLA on handoffs, closed-loop reporting.
• Own ABM content and asset pipeline: bespoke account content, reference packs, campaign assets.
• Run ABM operating rhythm: weekly account review, monthly ABM–Sales forum, quarterly program review.
• Partner the Marketing Operations Specialist on HubSpot and Salesforce configuration for ABM targeting and attribution.

Conocimientos

ABM expertise

HubSpot

Salesforce

Account-based marketing

Campaign management

Data-driven

Cross-functional collaboration

Herramientas

HubSpot

Salesforce

Descripción del empleo

Diaceutics PLC is a diagnostic-driven therapy commercialization company. For 20 years we have built the intelligence and engagement solutions that help biopharma see where eligible patients are emerging, engage the HCPs and labs shaping treatment decisions, and move faster from diagnostic activity to therapy adoption. The therapies we support touch 1 in 10 American lives - 30 to 40 million patients a year - across 700+ diagnostic-driven therapies, backed by a network of 600+ US labs and clients including AbbVie, AstraZeneca, GSK, Novartis, Pfizer and Roche.

Our portfolio brings together Intelligence Solutions (Signal, Insight Services, and Practice Gaps launching soon) and Engagement Solutions (Physician Engage, Expert Exchange, Lab Engage, Scientific Engagement, Precision Medicine Educators), connected through Relay - a partnership model built for precision medicine - and powered by the DXRX platform and Reveal engine. We are headquartered in Jersey City, NJ (US) and Belfast, UK, and we are moving into our next chapter under a Precision for All ambition: a future where every eligible patient is identified, diagnosed and receives the right therapy at the right time. This role sits inside the marketing function we are building to scale that ambition.

This role owns the Diaceutics Account-based Marketing motion in-market with the US pharma client base. You lead the ABM program end-to-end - account selection (in conjunction with Strategic Marketing), playbook build, named-account engagement, multi-threading, and pipeline attribution - and partner VP Sales at forum level.

The US positioning matters: 17 of the top 20 global pharma companies are Diaceutics clients, and most of our commercial decision-making sits in the US. You run the ABM program in time zone with the US Sales team and US pharma buying centers.

Senior Manager grade. Hands-on account program ownership and delivery with cross-functional partnership and Sales-side influence, operating transatlantically with a UK-anchored exec and support team and the US client base.

Duties & Responsibilities

• Own the Diaceutics ABM program end-to-end - account selection, playbook build, engagement, multi-threading, pipeline attribution

• Run the Tier 1/2/3 named-account playbook - account research, engagement plans, campaign cadence, multi-channel delivery

• Drive an AI-first approach to ABM, continuously evolving how account research, personalization, content, live account triggers and activation are used to drive engagement.

• Partner Sales leaders on the ABM–Sales operating model - joint account planning, SLA on handoffs, closed-loop reporting

• Own the ABM content and asset pipeline - bespoke account content, reference packs, campaign assets

• Run the ABM operating rhythm - weekly account review, monthly ABM–Sales forum, quarterly program review

• Partner the Marketing Operations Specialist on HubSpot and Salesforce configuration for ABM targeting and attribution

Measures for Success

Growth & Value Creation:

• Marketing-sourced and Marketing-influenced ABM pipeline supports the 17-of-20 top-pharma expansion thesis

• Named-account engagement depth improves on quarterly tracking - multi-thread coverage, exec engagement, meeting cadence

• Win rate on ABM-engaged accounts measurably exceeds non-ABM baseline

• ACV on ABM-engaged accounts tracks against the Demandbase +171% benchmark directionally

Operational Excellence:

• Tier 1/2/3 account playbook is live and maintained - account research, engagement plans, campaign cadence all current

• Weekly account review, monthly ABM–Sales forum and quarterly program review all run on cadence

• ABM asset pipeline is tracked - bespoke content lands on time for named accounts

• HubSpot and Salesforce configuration for ABM targeting and attribution is current

Collaboration & Capability:

• US & UK-based Sales leadership reports productive partnership on ABM–Sales operating model and account planning

• Product Marketing Manager (US) reports account-specific enablement is on time for Tier 1 named pharma accounts

• Client & Partner Marketing Manager (US) reports reference assets land on cue for named-account plays

• Events & Field Marketing Specialist (UK) reports account-anchored event activity is coordinated across time zones

What we are looking for

• Must have: Experience targeting pharma and biotech audiences, with understanding of the US pharma industry, drug lifecycle or commercialization journey, plus experience using HubSpot and Salesforce for ABM targeting.

• Data-literate - defends ABM pipeline attribution and account-engagement metrics

• Writing - account-specific narrative and campaign content

• Sales-partnership credibility - comfortable at forum level with senior US Sales leadership

• Account-first instinct - fluent at reading named-account dynamics, buying centers and multi-threading opportunities

• Direct US pharma, healthcare-data or life-sciences sector experience - closed enough to the buyer to run account-level conversations without translation

• 7–10 years B2B ABM / enterprise marketing experience

Skills and competencies:

• Revenue-first mindset – focused on creating and progressing pipeline, with ABM activity tied to measurable commercial outcomes.

• Account-first instinct - fluent at reading named-account dynamics

• US Sales partnership credibility - forum-level

• Program management - concurrent named accounts and playbook tracks

• Writing - account-specific narrative and campaign content

• Data-literate - ABM pipeline attribution and account-engagement metrics

• US–UK cross-functional fluency - operates with a UK-anchored exec team and a US-anchored client / sales base

Life at Diaceutics

Culture is a powerful driver of Diaceutics’ success and growth. Our culture is an outcome of our ‘One Diaceutics’ Behaviors. These behaviors set out a promise and an expectation of what it means to work at – and with – Diaceutics.

We exist because we Care Deeply about our patients and customers. To Be Bold, we pioneer, we innovate, and we think big. We take responsibility, and we are driven and determined to Make an Impact. We prioritize collective success and when we win, we Succeed Together. We are excited by change and driven by progress. We Don’t Stand Still.

We are a multi-cultural, diverse team spanning 16 countries around the world. All of our employees work remotely or in a hybrid model, collaborating together as a global community.

We hire smart, fun people who care about our mission and about each other. Some interesting points about us:

• Training and development programmes

• Remote, Virtual Working and Hybrid working based on location to offices.

• Flexible Working (including Flex Day programme)

• Share incentive plan

• Increased annual leave with tenure

• 401K Matched Contribution

• Healthcare (including vision & dental) and additional benefits

• Life insurance

• Group Income Protection

• Enhanced maternity and Sick Pay Provisions

• Robust Performance Management Framework and Individual Growth Plan

• Attractive Staff referral

• Dedication to a positive working culture with regular health and wellbeing activities and an annual company get-together

We are an equal opportunities employer and welcome applications from all suitably qualified persons. Please see link below to our Candidate Privacy Statement -

https://www.diaceutics.com/privacy-statement