Global ABX Strategy Lead - Remote-First

Turnitin; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Remote-first culture

Health care coverage

Education reimbursement

Competitive PTO

Parental leave

Monthly wellness stipend

Job summary

Turnitin is seeking a strategic Senior Account-Based Experience (ABX) Manager to own the global ABX strategy and drive scalable, measurable engagement across the GTM organization. You will define account-based approaches, plays, and metrics, collaborating with Sales, SDRs, Customer Success, Revenue Operations, and Product Marketing.

You will shape the ABX roadmap, lead cross-functional teams, and establish best practices to strengthen our account-centric approach in mature markets, contributing

Qualifications

• 7+ years in B2B marketing with ABM/ABX or related strategic demand roles.
• Experience owning ABM/X strategy, scalable programs, and measurable pipeline impact across complex orgs.
• Strong understanding of account segmentation, buying groups, lifecycle marketing, and engagement strategies.
• Experience developing account-specific and segment plays across acquisition, expansion, and retention.
• Strong analytical skills with experience measuring engagement, pipeline influence, and revenue impact.
• Experience with Salesforce and marketing automation platforms (Pardot, SFDC) or similar.
• Experience creating executive-level reporting and presenting program performance to stakeholders.
• Excellent project management, communication, and stakeholder management skills.
• Strategic thinking, builder mindset, customer-centricity, ownership & accountability.

Responsibilities

• Own and drive the global ABX strategy and roadmap for scalable growth.
• Define and evolve account selection, planning, engagement frameworks, and measurement models.
• Define ABX measurement priorities and mature account-level reporting and attribution.
• Develop ABX plays across customer lifecycle: acquisition, expansion, retention.
• Lead cross-functional GTM alignment between Sales, Marketing, SDRs, and Success teams.
• Use account intelligence and market insights to improve personalization and orchestration across channels.
• Establish best practices and playbooks for regions and product portfolios; guide market expansion.
• Shape ABX technology and data roadmap; evaluate data sources and processes.

Skills

ABM/ABX strategy

Strategic demand generation

Cross-functional leadership

Analytics & reporting

Stakeholder management

Communication

Project management

Customer lifecycle marketing

Tools

Salesforce

Pardot

Job description

Turnitin is seeking a strategic Senior Account-Based Experience (ABX) Manager to own the global ABX strategy and drive scalable, measurable engagement across the GTM organization. You will define account-based approaches, plays, and metrics, collaborating with Sales, SDRs, Customer Success, Revenue Operations, and Product Marketing.

You will shape the ABX roadmap, lead cross-functional teams, and establish best practices to strengthen our account-centric approach in mature markets, contributing