Senior ABM & Vertical Marketing Leader

PR Girl Manifesto; Atlanta (GA); Hybrid; USD 120,000 - 170,000; Full time

Job summary

Five9 is seeking a Senior Audience Marketing Manager to own the audience strategy for a vertical, driving campaigns that feed pipeline and revenue. You will align with Sales, Sales Development, and Customer Success to execute a unified plan and optimize messaging for regulated industries, all while managing the budget end-to-end.

The role emphasizes data-driven measurement, cross-channel influence, and close collaboration with product marketing and brand to accelerate growth across net-new and

Qualifications

• 6+ years in B2B marketing with pipeline or revenue accountability.
• Experience designing account-based/vertical marketing programs.
• Proven ability to tie programs to pipeline outcomes, not just activity.

Responsibilities

• Own audience strategy for an assigned vertical tied to go-to-market model.
• Partner with Sales, Sales Development, and Customer Success to drive pipeline with shared accounts.
• Adapt platform messaging for the vertical’s buying committees and regulatory context.
• Budget management across prospect and customer campaigns and events.

Skills

B2B marketing

Account-based marketing

Pipeline outcomes

ABM platforms

Sales alignment

AI tools for marketing

Communication skills

Education

Bachelor's degree or equivalent

Tools

Salesforce

6sense

Demandbase

Marketing analytics tools

Job description

Five9 is seeking a Senior Audience Marketing Manager to own the audience strategy for a vertical, driving campaigns that feed pipeline and revenue. You will align with Sales, Sales Development, and Customer Success to execute a unified plan and optimize messaging for regulated industries, all while managing the budget end-to-end.

The role emphasizes data-driven measurement, cross-channel influence, and close collaboration with product marketing and brand to accelerate growth across net-new and