Remote Senior ABM & Vertical Marketing Lead

PR Girl Manifesto; San Ramon (CA); Hybrid; USD 140,000 - 200,000; Full time

Benefits offered by this job

Health, dental, vision

401k with company match

Stock purchase program

Paid time off & holidays

Parental leave

Job summary

Five9 seeks a Senior Audience Marketing Manager in San Ramon, CA to own vertical audience strategy, build and optimize campaigns, and drive account-based demand generation across healthcare, financial services, and other priority sectors.

You will partner with Sales, CS, and Product Marketing to translate cross-functional plans into measurable pipeline impact while managing budgets and program execution end-to-end.

Qualifications

• 6+ years in B2B marketing with pipeline accountability.
• Experience designing account-based, vertical or industry programs.
• Ability to tie marketing programs to pipeline and revenue outcomes.

Responsibilities

• Own and communicate audience strategy for an assigned vertical tied to go-to-market.
• Establish measurement models linking audience activity to pipeline outcomes.
• Partner with Sales/CS to drive vertical pipeline and revenue.
• Adapt platform positioning for the vertical and enable teams with messaging.

Skills

B2B marketing

ABM

Sales alignment

Vertical marketing

Marketing analytics

Education

Bachelor's degree

Tools

Salesforce

Demandbase

6sense

Job description

Five9 seeks a Senior Audience Marketing Manager in San Ramon, CA to own vertical audience strategy, build and optimize campaigns, and drive account-based demand generation across healthcare, financial services, and other priority sectors.

You will partner with Sales, CS, and Product Marketing to translate cross-functional plans into measurable pipeline impact while managing budgets and program execution end-to-end.