Senior ABM Programs Manager (Strategic Accounts)

6sense; New York (NY); On-site; USD 140,000 - 190,000; Full time

Job summary

6sense is seeking an ABM Programs Partner for Strategic Accounts to design and execute 1:1 and 1:few ABM programs that turn high-value target accounts into pipeline and revenue.

This advanced individual contributor role requires deep ABM expertise, strong judgment, and the ability to independently evaluate account and buying-committee insights, select the right program approach, and coordinate execution across sales and marketing partners.

Qualifications

• 8+ years in B2B marketing with ABM focus or 6+ years with a master's.
• Experience aligning with sales leadership and account executives.
• Proven track record building 1:1 or 1:few ABM programs across multi-channel campaigns.

Responsibilities

• Design and execute 1:1 and 1:few ABM programs for strategic accounts.
• Coordinate with sales and marketing partners to ensure cohesive execution.
• Plan multi-channel ABM tactics including direct mail, events, and digital campaigns.
• Monitor ABM performance and optimize targeting and messaging.
• Manage budgets and resources for ABM initiatives.
• Partner with marketing operations to track success measures.

Skills

ABM expertise

Independent evaluation

Cross-functional collaboration

Strategic account planning

Sales alignment

Multi-channel orchestration

Education

Bachelor's degree

Master's degree preferred

Tools

ABM platforms

Account intelligence tools

Job description

• As our ABM Programs Partner, Strategic Accounts, you will design and execute 1:1 and 1:few account-based marketing programs that help turn high-value target accounts into pipeline and revenue
• This is an advanced individual contributor role for someone with deep ABM expertise, strong judgment, and the ability to independently evaluate account and buying-committee insights, select the right program approach, and coordinate execution across sales and marketing partners
• You will not directly manage people, but you may coordinate the work of cross-functional partners on account-specific programs
• Develop and execute 1:1 and 1:few ABM plans for strategic accounts, including account selection input, tiering, insight-driven strategy development, personalized asset planning, multi-channel orchestration, and measurement
• Apply judgment to determine the right methods, tactics, and evaluation criteria for complex account programs, and partner closely with sales to ensure targeted and cohesive execution
• Plan and execute the full mix of 1:1 and 1:few tactics against target accounts, including direct mail, bespoke 1:1 landing pages, personalized digital campaigns and activations, and custom virtual events built for a single account or small account cluster
• Design and run plays for buying groups, such as targeted content syndication, that reach multiple stakeholders within a buying committee with coordinated, relevant messaging
• Collaborate with sales and marketing teams to identify key accounts, decision-makers, and critical influencers, and translate that intelligence into account-specific plans and messaging
• Create customized marketing content and messaging tailored to each account and channel, including email campaigns, webinars, events, and digital advertising, ensuring every asset reflects the account’s specific business context and buying-committee makeup
• Work in close, ongoing collaboration with AEs and sales leadership as the primary marketing partner on strategic accounts
• Build the kind of working relationship where sales is actively pulling you into account strategy
• Translate account and buying-committee intelligence into program strategy that sales trusts and acts on
• Monitor and analyze the effectiveness of ABM campaigns and strategies on an ongoing basis, providing actionable insights and recommendations to optimize targeting, messaging, and channel mix
• Manage budgets and resources across direct mail, events, syndication, and digital programs effectively, ensuring maximum ROI on ABM initiatives
• Partner with marketing operations to define, track, and report success measures for 1:1 and 1:few ABM at 6sense
• Translate program performance into clear insights and recommendations for marketing and sales leadership, with accountability for the quality and usefulness of the analysis
• Stay current on the latest ABM tools, technologies, and trends, from personalization platforms to intent and content syndication providers, to keep 6sense’s strategies ahead of the curve
• Volume and velocity of pipeline generated through 1:1 and 1:few programs, tracked with clear attribution to target accounts
• Depth of engagement within target accounts, including:
• Buying-committee coverage
• Engagement lift on prioritized accounts
• Movement through account-level engagement stages
• Usage and effectiveness of ABM programs and assets by account teams, measured by sales feedback, meeting-set rates, and account team participation
• On-time, on-strategy delivery of personalized account programs, with measurable engagement or pipeline movement as a result

Benefits

• Health & Wellness: Parental Leave, Wellness Days Off, Quarterly Wellness Speakers, Wellness Challenges
• Giving Back: Giving Fridays Rotating Charity Support, 6sense Gives Back Programs, Month of Service
• Social Well Being: Flexible Time Off, HUB Working Model, WeWork Access
• Professional Development: LinkedIn Learning Courses, WFH Stipend, Revenue Certifications, Management Training

Builds credibility with sales leadership, account executives, SDRs, and marketing partners through strong judgment, account insight, and reliable executionUses relationships and expertise to align stakeholders who do not report into the same leadership structureConnects every program to pipeline and revenueAsks, “What did this produce in the account?” and builds programs designed to answer that questionDoesn’t measure success by content produced or campaigns launchedComfortable translating account research and buying-committee dynamics into a coherent program strategy, rather than defaulting to generic, one-size-fits-all campaignsManages the complexity of running personalized, multi-stakeholder programs at pace across a portfolio of accounts, even when the details differ account to accountWorks fluidly across sales, SDRs, product marketing, demand generation, content, and marketing operations to bring account programs to lifeA clear point of view on how to measure ABM impact, including how to handle the attribution ambiguity that comes with account-based, multi-touch programs

Typically 8 or more years of relevant B2B marketing experience with a bachelor’s degree, or 6 or more years with a master’s degree, including meaningful experience in account-based marketing, field marketing, demand generation, or strategic account programsDemonstrated ability to work on complex account and pipeline challenges where analysis requires evaluating multiple variables, including account intent, buying-committee dynamics, sales priorities, channel performance, and available resourcesExperience working directly with sales leadership and account executives to align on account strategy and shared pipeline goalsExperience building and running 1:1 or 1:few ABM programs, including account selection, personalized content and campaign development, and multi-channel orchestrationFamiliarity with ABM platforms and account intelligence tools, and how they fit into a broader B2B SaaS marketing and sales tech stack