Account-Based Marketing Manager

Jobtailor; Larkspur (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

Jobtailor in Larkspur, CA is seeking a mid-senior B2B marketer to own the enterprise ABM program targeting Multi-Shop Operators and multi-location auto service businesses.

You will run tiered campaigns end to end, set channel strategy across LinkedIn, Google Ads, Meta and direct mail, and collaborate with Paid Media, Lifecycle, and Sales Ops.

The role emphasizes dashboards and ROI readouts for revenue leadership and cross-functional collaboration with Sales, RevOps, and Marketing.

Qualifications

• 3+ years of B2B marketing experience with hands-on ABM or account-targeted campaigns.
• Experience marketing to Mid-Market or Enterprise buyers with multi-stakeholder sales cycles.
• Selling to multi-location businesses (automotive, field services, franchises) is a strong plus.
• Strong project management and communication skills.
• Fluency in LinkedIn, Google Ads, Meta, direct mail, email, and SMS for strategy and briefing.
• Strong analytical skills including GA4, UTMs, and account-level vs contact-level measurement.
• Experience building performance dashboards using HubSpot, Salesforce, Looker, or similar.
• Comfort partnering with Ops on CRM and scoring tools such as Salesforce or HubSpot.

Responsibilities

• Own the enterprise ABM program targeting Multi-Shop Operators and multi-location auto service businesses.
• Run tiered 1:1, 1:Few, and 1:Many campaigns end to end with calendars, briefs, timelines, and cross-team coordination.
• Set channel strategy and audiences across LinkedIn, Google Ads, Meta, and direct mail.
• Partner with the Paid Media Manager on campaign build and optimization and with Lifecycle Manager on email/SMS sequences.
• Build downloadable assets, personalized landing pages, and direct mail kits with Product Marketing and Sales.
• Drive target account lists, enrichment, and data quality with Sales and Marketing Ops.
• Partner with Marketing Ops on account scoring and instrumentation.
• Track account engagement, pipeline influence, and ROI.
• Build executive dashboards and recurring readouts for revenue leadership.
• Bridge Sales, RevOps, and Marketing to accelerate enterprise sales cycles and scale the ABM program.

Skills

ABM

B2B marketing

Campaign management

Web analytics

Dashboard creation

Project management

Communication

Analytics

Tools

HubSpot

Salesforce

Looker

Dreamdata

6sense

Job description

• Own the enterprise ABM program targeting Multi-Shop Operators and multi-location auto service businesses
• Run tiered 1:1, 1:Few, and 1:Many campaigns end to end, including calendars, briefs, timelines, and coordination across internal teams and vendors
• Set channel strategy and audiences across LinkedIn, Google Ads, Meta, and direct mail
• Partner with the Paid Media Manager on campaign build and optimization and with the Lifecycle Manager on email and SMS sequences
• Build downloadable assets, personalized landing pages, and direct mail kits with Product Marketing and Sales
• Drive target account lists, enrichment, and data quality with Sales and Marketing Ops
• Partner with Marketing Ops on account scoring and instrumentation
• Track account engagement, pipeline influence, and ROI
• Build executive-level dashboards and recurring readouts for revenue leadership
• Bridge Sales, RevOps, and Marketing to accelerate enterprise sales cycles and scale the newly launched ABM program

Requirements

• 3+ years of B2B marketing experience, including hands-on ABM or account-targeted campaign work
• Experience marketing to Mid-Market or Enterprise buyers with multi-stakeholder sales cycles
• Selling to multi-location businesses (automotive, field services, franchises) is a strong plus
• Strong project management and communication skills
• Fluency in LinkedIn, Google Ads, Meta, direct mail, email, and SMS for setting strategy and briefing specialists
• Strong analytical skills, including B2B web analytics, GA4, UTMs, and account-level vs. contact-level measurement
• Experience building performance dashboards using HubSpot, Salesforce, Looker, or similar
• Comfort partnering with Ops on CRM and scoring tools such as Salesforce or HubSpot
• Ability to learn quickly and work effectively in early-stage ambiguity and a new vertical
• Vertical SaaS or automotive industry experience is nice to have
• Familiarity with Dreamdata, 6sense, or similar account-level attribution tools is nice to have

Core Competencies

Demonstrates expertise in Account-Based Marketing (ABM) strategies, including campaign management across multiple channels such as LinkedIn, Google Ads, and direct mail. Proficient in data analysis and dashboard creation to track engagement and ROI, while effectively collaborating with Sales and Marketing teams.

Highest-signal resume keywords

• Account-Based Marketing (ABM)
• B2B Marketing Experience
• Project Management
• Web Analytics (GA4, UTMs)
• Performance Dashboard Creation

ATS Optimization Keywords

Hard Skills

• Account-Based Marketing (ABM)
• B2B Marketing
• Campaign Management
• Web Analytics
• Performance Dashboard Creation

Soft Skills

• Project Management
• Communication
• Analytical Skills

Industry Keywords

• Multi-Shop Operators
• Multi-Location Businesses
• Automotive Industry
• Field Services
• Franchises

Tools & Technologies

• LinkedIn
• Google Ads
• Meta
• HubSpot
• Salesforce
• Looker
• Dreamdata
• 6sense