Senior ABM Growth Marketing Lead — Remote

Ladders

United States

Remote

USD 110,000 - 130,000

Full time

2 hours ago
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Benefits offered by this job

Comprehensive medical, dental, and vis
401(k) with a 3% company match
Remote-friendly culture with full gear
Parental leave
Annual company-wide and team off-site
Flexible time off

Job summary

Ladders is seeking a Senior Manager, Growth Marketing for a remote role in the United States. You will lead account-based growth marketing initiatives to support strategic demand creation and pipeline development, partnering with Sales and cross-functional teams to design focused campaigns for priority accounts and health system buyers in a complex B2B healthcare environment.

The role requires strategic planning, rigorous measurement, and hands-on execution, with a focus on ABM effectiveness and

Qualifications

  • 6-8+ years of B2B marketing experience with ABM focus.
  • Proven experience working with hospitals and health systems.
  • Hands-on experience with CRM or marketing tech platforms.
  • Strong ability to measure and analyze marketing effectiveness.
  • Ability to propose solutions in ambiguous situations.

Responsibilities

  • Design and launch tailored account-based marketing campaigns.
  • Own the measurement and reporting of ABM effectiveness.
  • Collaborate directly with Sales on shared accounts.
  • Coordinate with cross-functional teams to activate marketing plays.
  • Establish a scalable ABM operating rhythm.

Skills

ABM experience
Strategic planning
Cross-functional collaboration
Analytical mindset
Ambiguity handling

Tools

CRM platforms
Marketing automation
Analytics tools

Job description

Ladders is seeking a Senior Manager, Growth Marketing for a remote role in the United States. You will lead account-based growth marketing initiatives to support strategic demand creation and pipeline development, partnering with Sales and cross-functional teams to design focused campaigns for priority accounts and health system buyers in a complex B2B healthcare environment.

The role requires strategic planning, rigorous measurement, and hands-on execution, with a focus on ABM effectiveness and

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