Senior ABM & Demand Gen Architect

Skedda; Boston (MA); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Hybrid schedule in Downtown Boston

Work with leadership acrossdepartments

Job summary

Skedda is hiring a Senior Demand Generation Manager to own pipeline generation from our target account list, partnering with the Outbound team and reporting to the Sr. Director of Growth Marketing.

This senior marketer will lead programs that identify and engage target accounts, blending experiential creativity with measurable results. You’ll own AnABM, gifting, events, webinars, and segment messaging, with a hybrid schedule (two days a week in our Downtown Boston office).

Qualifications

• 5+ years in demand generation, growth marketing, ABM or B2B SaaS marketing, with a proven track record of owning a pipeline number.
• Direct experience working alongside a sales or outbound team, building or contributing to account selection, sequencing, and reporting.
• A creative, results-focused marketer who’s equally comfortable dreaming up a delightful gifting campaign as coordinating an invite-only hibachi dinner.
• Direct experience (or strong willingness) with planning and executing events and/or webinars, owning the budget, timelines, and coordination end-to-end.
• An exceptionally organized communicator who can juggle multiple programs and stakeholders at once without missing a timeline or an email.
• A data-confident marketer who can analyze their own results and partner with RevOps to build the reports that show how their programs contribute to pipeline and revenue.
• Tech stack experience (nice to have, not required): Hands-on experience with HubSpot, and working knowledge of intent platforms like CommonRoom.
• A team player who makes others better through support and collaboration - someone energized by a low-ego group that loves bouncing ideas around and solving problems together.
• Hybrid schedule, with two days per week in our vibrant office in Downtown Boston
• Direct exposure to the leadership team across departments
• Ability to drive strategy and outcomes for a growing tech company

Responsibilities

• Driving Pipeline from our target accounts with a pipeline number tied to deals sourced from target accounts, in coordination with outbound.
• Develop and own an ABM engine for engaging Mid-Market and Enterprise accounts using intent signals to identify in-market activity.
• Execute gifting campaigns to build mindshare and pipeline; experiment with memorable, measurable ideas.
• Plan and manage 2-3 strategic events per quarter (e.g., booked suites at NBA/MLB games) from strategy to follow-up.
• Own the demand engine behind webinars: promotion, registration, outbound support, and reporting.
• Collaborate with Product Marketing on segment messaging and with Content Marketing on thought leadership webinars.

Skills

Pipeline ownership

ABM

Outbound collaboration

Creative marketing

Events & webinars

Project management

Data analysis

HubSpot

CommonRoom

Team collaboration

Tools

HubSpot

CommonRoom

Job description

Skedda is hiring a Senior Demand Generation Manager to own pipeline generation from our target account list, partnering with the Outbound team and reporting to the Sr. Director of Growth Marketing.

This senior marketer will lead programs that identify and engage target accounts, blending experiential creativity with measurable results. You’ll own AnABM, gifting, events, webinars, and segment messaging, with a hybrid schedule (two days a week in our Downtown Boston office).