ABM Demand Gen Architect — Remote/Hybrid

UpperEdge, LLC

Boston (MA)

On-site

USD 140,000 - 190,000

Full time

13 days ago

Application generator

Stand out for this role — generate a tailored resume and cover letter in about a minute.

Get past ATS filters

Benefits offered by this job

Health insurance

Hybrid/Remote work options

Job summary

UpperEdge, LLC is seeking a Demand Generation Strategist to architect how we identify, target, and convert Fortune 500 and Global 2000 accounts into qualified pipeline. You will own the ICP, account selection, and always-on demand framework, collaborating closely with a Demand Generation Manager who handles campaigns.

You’ll design the ABM architecture, multi-channel engagement, and funnel analytics, turning marketing activity into revenue with autonomy in a lean team.

Qualifications

5–8 years in B2B account-based marketing.
Deep ABM strategy and account orchestration experience.
Experience in professional services, advisory, or B2B SaaS.
Has built or redesigned a segmentation or ABM program from the ground up.

Responsibilities

Define ICPs by practice area and engagement signals.
Own target account lists and curate ICP-matched lists.
Design the multi-touch engagement strategy (1:1, 1:few, 1:many).
Develop the always-on demand blueprint and segment logic.
Own funnel analytics and dashboards in HubSpot/Salesforce.
Lead routing and handoff SLAs with sales teams.
Own the demand generation scorecard and ROI metrics.

Skills

ABM strategy

Account orchestration

Funnel analytics

HubSpot

Salesforce

Apollo

Data-driven

Cross-functional collaboration

Education

Bachelor’s degree in Marketing

Tools

HubSpot

Salesforce

Apollo

Job description

You’ll design the ABM architecture, multi-channel engagement, and funnel analytics, turning marketing activity into revenue with autonomy in a lean team.

Get your free, confidential resume review.

or drag and drop your file here.