Senior ABM Campaign Leader

Fortive; United States; Remote; USD 114,000 - 191,000; Full time

Job summary

Fortive is seeking a Senior Campaign Manager with strong ABM experience to lead targeted, multi-channel campaigns for priority accounts and support regional field marketing initiatives. This role blends hands-on execution with account selection, personalized engagement, and sales alignment.

You will partner with Sales, Product Marketing, and Content teams to build personalized engagement strategies, own ROI/ROAS metrics, and drive pipeline influence while elevating field marketing consistency

Qualifications

• 7+ years in B2B SaaS marketing with 3+ years ABM.
• Proven ABM campaign ownership and results.
• Experience partnering with sales on named/target accounts.
• Strong strategic and execution capabilities.
• Leading cross-functional marketing initiatives.
• Knowledge of sales intent signals, account tiering, funnel attribution.
• Excellent communication and leadership skills.
• Experience with Salesforce, HubSpot, ZoomInfo Marketing is a plus.

Responsibilities

• Develop and execute multi-channel ABM campaigns for priority accounts.
• Collaborate with Sales, Product Marketing, and Content teams.
• Own campaign metrics, ROI, ROAS, pipeline contribution.
• Partner with regional field teams to align ABM with GTM strategies.
• Create content for emails, landing pages, ads, case studies, blogs.
• Manage campaigns end-to-end including calendar and events.
• Drive ICP definitions and account tiering with stakeholders.
• Track performance and report to senior leadership.

Skills

B2B SaaS marketing

ABM / campaign management

Sales alignment

Cross-functional leadership

Salesforce familiarity

HubSpot familiarity

Marketing automation

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce

HubSpot

ZoomInfo Marketing

Job description

Fortive is seeking a Senior Campaign Manager with strong ABM experience to lead targeted, multi-channel campaigns for priority accounts and support regional field marketing initiatives. This role blends hands-on execution with account selection, personalized engagement, and sales alignment.

You will partner with Sales, Product Marketing, and Content teams to build personalized engagement strategies, own ROI/ROAS metrics, and drive pipeline influence while elevating field marketing consistency