Senior Strategic Field Marketing Manager: ABM Programs

Serval; Austin (TX); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Impact

Growth

Culture

Job summary

Serval is seeking a Senior Strategic Field Marketing Manager to partner with Strategic Sales and run high-impact field programs across the US central region. You’ll design 1:1 ABM experiences and orchestrate multi-channel campaigns to win top accounts.

You’ll translate territory priorities into concrete plans, track impact with data, and push creative tactics that break through. Expect growing scope and budget as we scale, with travel up to 50% seasonally.

Qualifications

• 5-7+ years experience in field, experiential, and ABM marketing.
• Proficiency with Salesforce, Hubspot (or similar), and intent tools (6sense, Demandbase, or similar).
• Proven track record of running regional field programs, account-based campaigns, or growth programs that drove measurable pipeline and revenue.
• Strong data analysis skills. You can build reports, interpret metrics, and make data-driven decisions.
• Deep experience partnering with Sales teams and marketing to Enterprise and Strategic companies.
• Creative thinker who can turn a vague goal into a concrete, compelling plan and crush the execution.
• Comfortable moving fast, experimenting, and adjusting in real time.
• Strong collaborator who earns trust with Sales quickly.
• Comfortable with 25% travel, up to 50% seasonally.

Responsibilities

• Define the US central go-to-market strategy for field programs: what we do, where we show up, and how we win in this market.
• Design 1:1, 1:few, and 1:many field marketing experiences [regional dinners, happy hours, hackathons, out of the box experiences, etc] that align to active opportunities and target accounts.
• Orchestrate ABM programs with Strategic accounts across channels: direct mail, events, digital, gifting, & content.
• Partner with Sales to understand territory priorities, account dynamics, and pipeline gaps - then actively participate in deal strategy, not just event execution.
• Track impact through account engagement, pilots started, velocity, and closed-won revenue.
• Create tight feedback loops with Sales leadership to continuously improve territory strategy and program effectiveness.
• Test unconventional tactics. Push boundaries. Try things that make people's jaws drop.

Skills

Field marketing

ABM marketing

Sales collaboration

Data analysis

Campaign management

Tools

Salesforce

HubSpot

6sense

Demandbase

Job description

Serval is seeking a Senior Strategic Field Marketing Manager to partner with Strategic Sales and run high-impact field programs across the US central region. You’ll design 1:1 ABM experiences and orchestrate multi-channel campaigns to win top accounts.

You’ll translate territory priorities into concrete plans, track impact with data, and push creative tactics that break through. Expect growing scope and budget as we scale, with travel up to 50% seasonally.