Senior Campaign Manager

Fortive; United States; Remote; USD 114,000 - 191,000; Full time

Job summary

Fortive is seeking a Senior Campaign Manager with strong ABM experience to lead targeted, multi-channel campaigns for priority accounts and support regional field marketing initiatives. This role blends hands-on execution with account selection, personalized engagement, and sales alignment.

You will partner with Sales, Product Marketing, and Content teams to build personalized engagement strategies, own ROI/ROAS metrics, and drive pipeline influence while elevating field marketing consistency

Qualifications

• 7+ years in B2B SaaS marketing with 3+ years ABM.
• Proven ABM campaign ownership and results.
• Experience partnering with sales on named/target accounts.
• Strong strategic and execution capabilities.
• Leading cross-functional marketing initiatives.
• Knowledge of sales intent signals, account tiering, funnel attribution.
• Excellent communication and leadership skills.
• Experience with Salesforce, HubSpot, ZoomInfo Marketing is a plus.

Responsibilities

• Develop and execute multi-channel ABM campaigns for priority accounts.
• Collaborate with Sales, Product Marketing, and Content teams.
• Own campaign metrics, ROI, ROAS, pipeline contribution.
• Partner with regional field teams to align ABM with GTM strategies.
• Create content for emails, landing pages, ads, case studies, blogs.
• Manage campaigns end-to-end including calendar and events.
• Drive ICP definitions and account tiering with stakeholders.
• Track performance and report to senior leadership.

Skills

B2B SaaS marketing

ABM / campaign management

Sales alignment

Cross-functional leadership

Salesforce familiarity

HubSpot familiarity

Marketing automation

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce

HubSpot

ZoomInfo Marketing

Job description

Overview

We are seeking a strategic and results-driven Senior Campaign Manager with strong Account-Based Marketing (ABM) experience to lead targeted, multi-channel campaigns for priority accounts and support regional field marketing initiatives. This role is ideal for a marketer who combines hands-on campaign execution with a strong understanding of account selection, buying group engagement, personalization, and sales alignment. The right candidate will bring proven ABM expertise and help elevate field marketing execution, consistency, and impact across regions.

Key Responsibilities

ABM Strategy & Execution

• Develop and execute multi-channel ABM campaigns targeting high-value accounts using firmographic, technographic, and behavioral data.
• Collaborate with Sales, Product Marketing, and Content teams to build personalized engagement strategies for buying committees.
• Own campaign performance metrics, including ROI, ROAS, and pipeline contribution.

Field Marketing Execution

• Partner with regional field teams to align ABM efforts with local go-to-market strategies.
• Contribute to field marketing strategy and execution, helping elevate team impact and consistency.
• Support event strategy, regional activations, and sales enablement initiatives.
• Develop content necessary for execution, including email, landing page, ad copy, case studies, and blogs.
• Manage campaigns end-to-end, including content calendar, alignment with events, and reporting on success.

Cross-Functional Collaboration

• Drive alignment between Sales and Marketing through joint planning, daily management, and shared KPIs.
• Lead ICP definition and account tiering exercises with Sales and Marketing stakeholders.

Measurement & Optimization

• Use tools like Salesforce, HubSpot, and marketing automation platforms to track campaign performance.
• Present insights and recommendations to senior leadership for continuous improvement.

What success looks like

• Build and scale ABM programs aligned to priority accounts and regional growth goals
• Improve sales and marketing alignment around target account strategy and buying group engagement
• Deliver measurable pipeline influence and campaign performance improvements
• Bring structure, repeatability, and stronger operational rigor to field and ABM execution

Qualifications

• 7+ years in B2B SaaS marketing, with 3+ years in ABM or campaign management.
• Proven ABM campaign ownership.
• Experience partnering directly with sales on named/target accounts.
• Comfort operating across strategy and execution.
• Proven experience in leading cross-functional marketing initiatives.
• Strong understanding of sales intent signals, account tiering, and funnel attribution.
• Excellent communication and leadership skills.
• Experience with Salesforce, HubSpot, ZoomInfo Marketing, or similar platforms is a plus.

Preferred Attributes

• Strategic thinker with a bias for action.
• Comfortable presenting to executive stakeholders.
• Passionate about building scalable marketing programs that drive revenue.
• Relevant bachelor's degree or formal education

Fortive Corporation Overview

Fortive's essential technology makes the world safer and more productive. We accelerate transformation in high-impact fields like workplace safety, build environments, and healthcare.

We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in healthcare sterilization, industrial safety, predictive maintenance, and other mission‑critical solutions. We're a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to advanced technologies that help providers focus on exceptional patient care.

We are a diverse team 10,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.

At Fortive, we believe in you. We believe in your potential - your ability to learn, grow, and make a difference.

At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.

At Fortive, we believe in growth. We're honest about what's working and what isn't, and we never stop improving and innovating.

Fortive: For you, for us, for growth.

We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at [e-mail].

Pay Range

The salary range for this position (in local currency) is 114,100.00 - 190,500.00