Senior ABM Growth Lead - Field Marketing (Remote)

Veeva Systems, Inc.; Boston (MA); On-site; USD 95,000 - 175,000; Full time

Benefits offered by this job

Medical insurance

Flexible PTO

Retirement programs

1% charitable giving

Job summary

Veeva Systems, Inc. is seeking a Senior Marketing Manager to build and deliver world-class Field and ABM campaigns targeting strategic accounts in the Consumer Products value chain.

You will partner with sales, strategy, and other marketing functions in a fast-paced, data-driven environment to drive growth and meet revenue goals. You will lead multi-channel field marketing efforts, optimize programs, and measure impact with KPIs.

Qualifications

• 6+ years in marketing or customer-facing roles for an enterprise software or cloud-based provider.
• Experience building and executing integrated marketing programs and reporting.
• Proven ability to build relationships across stakeholders.
• Strong project management, multi-tasking, and attention to detail.

Responsibilities

• Develop, execute, and optimize data-driven multi-channel field marketing and ABM campaigns.
• Apply experimentation mindset to ABM campaigns to test and optimize.
• Collaborate with account partners and strategy leads to attract and close key accounts.
• Partner with content, field and digital marketers to build, execute and track integrated campaigns.
• Understand complex buying processes with multiple decision-makers.
• Oversee timely execution of ABM plans and measure campaign KPIs.
• Execute high-impact field campaigns to expand and accelerate the sales pipeline.
• Influence opportunities in the pipeline to shorten sales cycles.

Skills

ABM campaign design

Cross-functional collaboration

Data-driven marketing

Campaign analytics

CRM & marketing automation

Budget management

Excellent communication

Education

Bachelor's degree

Tools

CRM systems

Marketing automation

Job description

Veeva Systems, Inc. is seeking a Senior Marketing Manager to build and deliver world-class Field and ABM campaigns targeting strategic accounts in the Consumer Products value chain.

You will partner with sales, strategy, and other marketing functions in a fast-paced, data-driven environment to drive growth and meet revenue goals. You will lead multi-channel field marketing efforts, optimize programs, and measure impact with KPIs.