Senior Campaign Manager

Accruent; United States; On-site; USD 114,100 - 190,500; Full time

Job summary

Accruent is seeking a Senior Campaign Manager to spearhead multi-channel ABM initiatives aimed at high-value accounts. This role requires expertise in campaign execution and sales alignment, making it ideal for a strategic marketer ready to positively impact field marketing effectiveness.

The candidate should have 7+ years in B2B SaaS marketing, including ABM or campaign management experience. Strong communication skills and the ability to lead cross-functional initiatives are essential.

Qualifications

• 7+ years in B2B SaaS marketing, with 3+ years in ABM or campaign management.
• Proven experience leading cross‑functional marketing initiatives.
• Excellent communication and leadership skills.

Responsibilities

• Develop and execute multi‑channel ABM campaigns targeting high‑value accounts.
• Collaborate with Sales to build personalized engagement strategies.
• Drive alignment between Sales and Marketing through joint planning.

Skills

Account-Based Marketing (ABM) expertise

Campaign management

Cross-functional collaboration

Sales alignment

Data-driven decision making

Education

Relevant bachelor’s degree or formal education

Tools

Salesforce

HubSpot

ZoomInfo Marketing

Job description

Overview

We are seeking a strategic and results-driven Senior Campaign Manager with strong Account-Based Marketing (ABM) experience to lead targeted, multi‑channel campaigns for priority accounts and support regional field marketing initiatives. This role is ideal for a marketer who combines hands‑on campaign execution with a strong understanding of account selection, buying group engagement, personalization, and sales alignment. The right candidate will bring proven ABM expertise and help elevate field marketing execution, consistency, and impact across regions.

Key Responsibilities

ABM Strategy & Execution

• Develop and execute multi‑channel ABM campaigns targeting high‑value accounts using firmographic, technographic, and behavioral data.
• Collaborate with Sales, Product Marketing, and Content teams to build personalized engagement strategies for buying committees.
• Own campaign performance metrics, including ROI, ROAS, and pipeline contribution.

Field Marketing Execution

• Partner with regional field teams to align ABM efforts with local go‑to‑market strategies.
• Contribute to field marketing strategy and execution, helping elevate team impact and consistency.
• Support event strategy, regional activations, and sales enablement initiatives.
• Develop content necessary for execution, including email, landing page, ad copy, case studies, and blogs.
• Manage campaigns end‑to‑end, including content calendar, alignment with events, and reporting on success.

Cross‑Functional Collaboration

• Drive alignment between Sales and Marketing through joint planning, daily management, and shared KPIs.
• Lead ICP definition and account tiering exercises with Sales and Marketing stakeholders.

Measurement & Optimization

• Use tools like Salesforce, HubSpot, and marketing automation platforms to track campaign performance.
• Present insights and recommendations to senior leadership for continuous improvement.

What Success Looks Like

• Build and scale ABM programs aligned to priority accounts and regional growth goals.
• Improve sales and marketing alignment around target account strategy and buying group engagement.
• Deliver measurable pipeline influence and campaign performance improvements.
• Bring structure, repeatability, and stronger operational rigor to field and ABM execution.

Qualifications

• 7+ years in B2B SaaS marketing, with 3+ years in ABM or campaign management.
• Proven ABM campaign ownership.
• Experience partnering directly with sales on named/target accounts.
• Comfort operating across strategy and execution.
• Proven experience in leading cross‑functional marketing initiatives.
• Strong understanding of sales intent signals, account tiering, and funnel attribution.
• Excellent communication and leadership skills.
• Experience with Salesforce, HubSpot, ZoomInfo Marketing, or similar platforms is a plus.

Preferred Attributes

• Strategic thinker with a bias for action.
• Comfortable presenting to executive stakeholders.
• Passionate about building scalable marketing programs that drive revenue.
• Relevant bachelor’s degree or formal education.

Pay Range

The salary range for this position (in local currency) is 114,100.00 – 190,500.00.

Equal Employment Opportunity Statement

We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at [e-mail].