SEO Strategy Analyst - Data-Driven Growth

Digitas North America; New York (NY); On-site; USD 61,000 - 94,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Parental and family care leave

Family forming assistance

Tuition reimbursement

Flexible time off

Job summary

Digitas in New York is seeking an experienced Search Engine Optimization Senior Analyst to help shape our clients’ online marketing strategy. You’ll collaborate across Marketing, Creative, Technology, Strategy and Insights to deliver measurable results.

You will conduct keyword mining and mapping, develop link-building strategies, and produce regular performance reports. A four-year degree and 2–4 years in SEO or analytics are required, along with basic HTML/JavaScript/CSS knowledge.

Qualifications

• Four-year degree in marketing, CS or related field.
• 2 to 4 years of SEO, web development, or analytics experience.
• Basic knowledge of HTML, JavaScript, and CSS.
• Strong analytical and problem-solving skills.
• Strong communication and presentation skills.
• Familiarity with AI tools like ChatGPT, Google Gemini, DALL·E, Midjourney.

Responsibilities

• Consult internal teams and clients on search engine accessibility.
• Perform keyword mining, segmentation and mapping, gap and competitive analyses.
• Provide optimization recommendations for site content.
• Develop and execute link-building strategies.
• Provide monthly/quarterly metrics reports showing value.

Skills

Analytical skills

Communication

Presentation skills

HTML/JS/CSS familiarity

AI tools familiarity

Education

Four-year degree in marketing or CS or related field

Tools

HTML

JavaScript

CSS

ChatGPT

Google Gemini

DALL·E

Midjourney

Job description

Digitas in New York is seeking an experienced Search Engine Optimization Senior Analyst to help shape our clients’ online marketing strategy. You’ll collaborate across Marketing, Creative, Technology, Strategy and Insights to deliver measurable results.

You will conduct keyword mining and mapping, develop link-building strategies, and produce regular performance reports. A four-year degree and 2–4 years in SEO or analytics are required, along with basic HTML/JavaScript/CSS knowledge.