SEM Manager: High-Ticket Home Improvement Leads

Home Genius Exteriors; Cleveland (OH); On-site; USD 80,000 - 90,000; Full time

Benefits offered by this job

Competitive salary + performance-based incentives

Opportunity to scale campaigns

Collaborative team culture

Job summary

A growing home improvement company is seeking a SEM Manager to lead their paid search efforts and optimize performance for lead generation. The role requires expertise in Google Ads and Bing Ads, along with experience managing large budgets. You will create ad copies, manage KPIs, and implement effective retargeting strategies. The ideal candidate will have 3–5+ years of SEM experience, strong analytical skills, and the ability to work independently within a collaborative culture.

Qualifications

• 3–5+ years of SEM experience with proven results in lead generation.
• Demonstrable success in managing large budgets in performance-based models.
• Deep understanding of paid media strategy and optimization.

Responsibilities

• Develop, manage, and optimize Google Ads and Bing Ads campaigns.
• Create high-performing ad copy to drive qualified leads.
• Manage and report on account-level KPIs and campaign performance.

Skills

Google Ads

Bing Ads

Lead generation

Analytical skills

Tools

Google Tag Manager

Google Analytics 4

Adobe Creative Cloud

Job description

A growing home improvement company is seeking a SEM Manager to lead their paid search efforts and optimize performance for lead generation. The role requires expertise in Google Ads and Bing Ads, along with experience managing large budgets. You will create ad copies, manage KPIs, and implement effective retargeting strategies. The ideal candidate will have 3–5+ years of SEM experience, strong analytical skills, and the ability to work independently within a collaborative culture.