Senior SEM Lead — Growth, Strategy & Mentorship

PMG; Chicago (IL); Remote; USD 120,000 - 150,000; Full time

Benefits offered by this job

Annual bonus program

Professional development

Generous time off

Parental leave

Healthcare

Job summary

PMG is seeking an SEM Senior Lead to drive strategic, data-driven search campaigns for top brands. You will lead tactical execution, optimize programs, and collaborate with media strategy, creative, and analytics teams to deliver scalable growth across Google Ads, Microsoft/Bing, and other platforms.

You will mentor junior staff, define keyword strategies, and monitor performance to maximize ROI. A strong analytics background and a customer-focused mindset are essential for success in PMG’s

Qualifications

• 6+ years of experience in paid search.
• Bachelor’s degree or equivalent experience.

Responsibilities

• Lead the tactical execution and optimization of search programs.
• Coach and mentor junior team members on account management across platforms.
• Develop creative and messaging strategies aligned with Google best practices.
• Define comprehensive strategies for keyword opportunities, campaign structuring, targeting, and display networks.
• Monitor and evaluate campaign performance and provide cross-channel recommendations.

Skills

Paid search

Google Ads

Mentoring

Campaign optimization

Analytics

SQL

Education

Bachelor's degree

Tools

Google Ads

Microsoft Ads

Bing Ads

Excel

Google Analytics

SQL

Job description

PMG is seeking an SEM Senior Lead to drive strategic, data-driven search campaigns for top brands. You will lead tactical execution, optimize programs, and collaborate with media strategy, creative, and analytics teams to deliver scalable growth across Google Ads, Microsoft/Bing, and other platforms.

You will mentor junior staff, define keyword strategies, and monitor performance to maximize ROI. A strong analytics background and a customer-focused mindset are essential for success in PMG’s