SEM Manager – Home Improvement Lead Generation

Home Genius Exteriors

Cleveland (OH)

On-site

USD 80,000 - 90,000

Full time

14 days+

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Benefits offered by this job

Competitive salary + performance-based incentives

Opportunity to scale campaigns

Collaborative team culture

Job summary

A growing home improvement company is seeking a SEM Manager to lead their paid search efforts and optimize performance for lead generation. The role requires expertise in Google Ads and Bing Ads, along with experience managing large budgets. You will create ad copies, manage KPIs, and implement effective retargeting strategies. The ideal candidate will have 3–5+ years of SEM experience, strong analytical skills, and the ability to work independently within a collaborative culture.

Qualifications

3–5+ years of SEM experience with proven results in lead generation.
Demonstrable success in managing large budgets in performance-based models.
Deep understanding of paid media strategy and optimization.

Responsibilities

Develop, manage, and optimize Google Ads and Bing Ads campaigns.
Create high-performing ad copy to drive qualified leads.
Manage and report on account-level KPIs and campaign performance.

Skills

Google Ads

Bing Ads

Lead generation

Analytical skills

Tools

Google Tag Manager

Google Analytics 4

Adobe Creative Cloud

Job description

SEM Manager – Home Improvement Lead Generation

Join to apply for the SEM Manager – Home Improvement Lead Generation role at Home Genius Exteriors

About Us

We are a growing home improvement company specializing in high-ticket projects, driven by performance-based marketing. We are seeking an experienced SEM Manager to take ownership of our paid search efforts, optimize performance, and scale our lead generation strategy across platforms.

Base Pay Range

$80,000/yr - $90,000/yr

Role Overview

The SEM Manager will be responsible for planning, executing, and optimizing paid search campaigns with a strong focus on lead generation in the home improvement industry. This role requires proven expertise in Google Ads and Bing Ads, with the ability to manage large-scale campaigns, implement advanced bidding and targeting strategies, and deliver measurable results that directly impact business growth.

Key Responsibilities

Develop, manage, and optimize Google Ads and Bing Ads campaigns across search, display, retargeting, and audience segments.
Create and test high-performing ad copy tailored to drive qualified leads.
Manage and report on account-level KPIs and campaign performance.
Implement and optimize conversion tracking, enhanced conversions, and data‑driven bidding strategies.
Leverage audience insights and segmentation strategies for maximum ROI.
Execute effective retargeting strategies across all campaign types.
Stay ahead of Google’s evolving AI‑driven features and incorporate best practices.
Manage Bing Ads campaigns with proven understanding of platform nuances and differentiators.
Collaborate cross‑functionally to align SEM strategy with landing page optimization and funnel tracking.

Preferred Experience

Google Local Services Ads (enterprise level).
Creative asset development (Adobe Creative Cloud or similar).
Experience with data visualization tools and custom metrics reporting.
Proficiency with Google Tag Manager and Google Analytics 4 to optimize full funnel tracking and performance feedback loops.

Qualifications

3–5+ years SEM experience with proven results in lead generation, ideally in the home improvement or high-ticket services space.
Demonstrable success in managing large budgets in a performance-based business model.
Deep understanding of paid media strategy, execution, and optimization at both campaign and account level.
Strong analytical skills with the ability to translate performance data into actionable insights.
Self-starter with the ability to work independently and as part of a team.

Why Join Us