Hybrid Paid Search Manager | Scale SEM ROI

Colling Media; Phoenix (AZ); Hybrid; USD 80,000 - 100,000; Full time

Benefits offered by this job

401(k)

Medical Insurance

Vision Insurance

Health savings account

Life Insurance

PTO

Referral Program

Identity Protection

Pet Discount Program

Job summary

A digital marketing agency is seeking a Paid Search Manager to oversee search engine marketing campaigns. The role requires 3-5 years of experience managing paid search campaigns across Google and Bing with a focus on optimizing budgets and improving ROI. The successful candidate will analyze performance data, conduct keyword research, and execute A/B testing. This full-time position offers various benefits including 401(k) and medical insurance, with a hybrid schedule.

Qualifications

• 3-5 years of paid search experience required.
• Proven experience managing campaigns across Google and Bing.
• Familiar with website analytics tools.

Responsibilities

• Run search, performance max, shopping, and display campaigns.
• Analyze search term data to improve campaign performance.
• Track and report on campaign budget.

Skills

Paid search experience

Analytical skills

Problem-solving abilities

A/B testing

Keyword research and analysis

Bid strategy understanding

Education

BS degree in Marketing or related field

Tools

Google Analytics

Looker Studio

Google Ads

Google Data Studio

Job description

A digital marketing agency is seeking a Paid Search Manager to oversee search engine marketing campaigns. The role requires 3-5 years of experience managing paid search campaigns across Google and Bing with a focus on optimizing budgets and improving ROI. The successful candidate will analyze performance data, conduct keyword research, and execute A/B testing. This full-time position offers various benefits including 401(k) and medical insurance, with a hybrid schedule.