Brand & Growth Marketing Lead (Hybrid, LA)

Kenworth Louisiana; Hammond (LA); On-site; USD 70,000 - 100,000; Full time

Job summary

Kenworth of Louisiana is seeking a Marketing Manager to guide strategic initiatives across the Kenworth of Louisiana, Southland PacLease, and Central Gulf Machinery brands. You will drive growth by developing campaigns, coordinating with sales, HR, and operations, and elevating brand presence across Louisiana.

The role requires 4–7 years in marketing, strong digital expertise, and the ability to lead cross-functional projects.

Qualifications

• Bachelor's degree in marketing, business, communications or related field.
• 4–7 years of marketing experience, preferably with experience managing campaigns, vendors, budgets, or cross-functional projects.
• Strong understanding of digital marketing, social media strategy, email marketing, SEO, paid advertising, and website management.
• Experience with CRM systems, marketing automation tools, Google Analytics, Microsoft 365, project management platforms and design tools such as Canva or Adobe preferred.
• Ability to write clearly, present confidently, manage competing priorities, and influence across departments.

Responsibilities

• Develop and execute marketing strategies that drive revenue growth, customer retention, brand awareness, and business objectives.
• Lead integrated marketing campaigns across digital, social media, email, web, events, and community channels.
• Strengthen brand consistency and customer experience across locations, communications, and touchpoints.
• Oversee digital marketing initiatives, including website management, SEO, local search optimization, advertising, and analytics.
• Create compelling content that showcases customer success, employee engagement, company culture, and community impact.
• Partner with Operations, Sales, Service, Parts, HR, and Recruiting teams to align marketing efforts with priorities.
• Analyze market trends, customer insights, and campaign performance to drive improvements.
• Manage the marketing budget and external partners for ROI.

Skills

Marketing strategy

Cross-functional collaboration

Creative thinking

Education

Bachelor's degree in marketing, business, communications

Tools

CRM systems

Marketing automation tools

Google Analytics

Microsoft 365

Canva

Adobe

Job description

Kenworth of Louisiana is seeking a Marketing Manager to guide strategic initiatives across the Kenworth of Louisiana, Southland PacLease, and Central Gulf Machinery brands. You will drive growth by developing campaigns, coordinating with sales, HR, and operations, and elevating brand presence across Louisiana.

The role requires 4–7 years in marketing, strong digital expertise, and the ability to lead cross-functional projects.