Segment Marketing Manager, R&R

LP Building Solutions; Nashville (TN); Hybrid; USD 130,000 - 190,000; Full time

Benefits offered by this job

Health and welfare benefits

401(k) program

Career mobility

Tuition reimbursement

Volunteer opportunities

Profit sharing

Job summary

Louisiana-Pacific Corporation (LP Building Solutions) seeks a senior marketing leader to drive contractor/pro segment growth, shape regional plans, and lead a marketing team in executing campaigns nationwide.

You will align with field sales and customer service, manage budgets, and ensure ROI-driven results in a hybrid Nashville setting with travel to events and meetings.

Qualifications

• Minimum 5 years business experience in marketing or sales leadership.
• Familiar with building products industry or channel marketing.
• Equivalent combination of training, education and experience accepted.
• Understanding of marketing processes, analytics, and executive reporting.

Responsibilities

• Establish and implement marketing strategy aligned with corporate priorities and regional needs.
• Define priorities using market research, customer data and competitive analysis.
• Direct segment marketing activities; govern best practices and scale initiatives.
• Define and communicate value propositions to drive demand among pros and homeowners.
• Deliver volume and profit targets for product brands.
• Lead the marketing organization with performance measurement and development.
• Oversee marketing budget, campaigns, and events to ensure alignment with goals.
• Track KPIs, ROI and share insights with stakeholders.

Skills

Marketing management

Segmentation

Analytics

Finance basics

Leadership

Communication

Education

Bachelor's degree

MBA

Job description

Louisiana-Pacific Corporation (LP Building Solutions) is a leading provider of high-performance building solutions that meet the demands of builders, remodelers, and homeowners worldwide. We manufacture engineered wood building products that include an extensive offering of innovative and dependable building materials and accessories. LP’s values-driven culture creates an environment where talented and hardworking people thrive in an ethical, inclusive, challenging, and rewarding place to work. Since our founding in 1972, we’ve developed careers and provided advancement opportunities in the building products industry. Headquartered in Nashville, Tennessee, LP operates more than 20 facilities across North and South America. For more information, visit LPCorp.com.

Job Purpose

Drive sales volume and strategic plan for the contractor/pro segment. Create a strategy with input from other functional leaders, including field sales and customer service to drive the Repair & Remodel business. Build regionally targeted strategies and oversee the execution with the creative and media plans to achieve local growth across the Country, including driving homeowner demand. Manage the loyalty programs that support our strategy and business goals and lead a team of marketing associates to assure successful execution.

In This Position You Will Have The Opportunity To

• Establish and implement marketing strategy, aligning with leaders across the company, corporate priorities, market positioning, and long-term market needs. Build recommendations to drive accelerated profitable growth in the segment.
• Define marketing priorities by applying market research, customer data, and competitor analysis. Translate insights into strategic possible effects for marketing decisions.
• Direct segment marketing activities, provide governance and determine best practices to maximize impact, by guiding prioritization, ensuring scale, and ensuring agreement across the enterprise.
• Define and communicate our value propositions of our products and brands to drive demand among pros and contractors.
• Communicate our product value propositions to consumers and homeowners to drive pull through demand.
• Deliver planned volume and profit targets for each product brand.
• Lead, our marketing organization. Shape team to support long-term goals. Supervisory responsibilities include setting job objectives, performance measurement and reporting, coaching and personal development.
• Oversee marketing execution across events, marketing campaigns, and content, aligning activities to priorities and ensuring consistency in delivery. Ensure plan supports our goals.
• Define, track, and share marketing KPIs, providing visibility into business impact. Monitor marketing ROI and campaign effectiveness, optimizing.
• Oversee marketing budget and allocate marketing spend based on priorities.
• Manage segment budget, including direct budget, program budgets across businesses, agency and other strategic partner budgets. Ensure alignment across business and corporate marketing on key initiatives and manage budgets within target. Report budget status and estimates to appropriate stakeholders monthly and quarterly.

What do I need to be successful?

Experience

• Minimum of 5 years business experience, including significant amount of sales and/or marketing experience
• Familiar with the building products industry and/or channel marketing
• Or any equivalent combination of training, education, and experience that demonstrates the ability to perform the key responsibilities of this position.
• Understanding of marketing processes, analytics, executive reporting, and market positioning approaches

Knowledge, Skills And Abilities

• Demonstrated expertise in marketing management and targeting segments.
• Excellent analytical, quantitative and financial skills.
• Ability to effectively manage and keep projects on track.
• Demonstrated leadership capability.
• Demonstrated expertise in written and oral communication skills.
• Knowledge of LP products and features preferred but not required.

Education

• Bachelor’s degree required, MBA preferred

Work Environment

• Hybrid office environment
• Some travel required for trade shows, events and customer meetings.

LP offers competitive salaries and comprehensive benefits and programs including health and welfare benefits, 401(k) program, career mobility, tuition reimbursement, volunteer opportunities, profit sharing and more.