Senior Marketing Performance Lead - Hybrid & ROI Growth

Louisiana-Pacific Corporation; Nashville (TN); Sur place; USD 120 000 - 180 000; Plein temps

Résumé du poste

Louisiana-Pacific Corporation in Nashville seeks a Sr. Manager, Marketing Performance to translate priorities into integrated market programs that boost awareness, leads, and revenue. You will partner with Sales, product teams, regional marketing, and agencies to align plans and measure ROI.

The role focuses on market-level activation, investment planning, and full-funnel performance, with a hybrid work environment and opportunities to drive national and regional impact.

Qualifications

• 10+ years of experience in performance marketing, integrated marketing, media planning, or related disciplines.
• Experience developing market-level go-to-market plans that connect strategy, priorities, and investment.
• Strong understanding of full-funnel marketing performance and ROI.
• Experience partnering with Sales, product, brand, and agency partners.

Responsabilités

• Lead integrated market performance planning with multiple stakeholders to accelerate full-funnel performance.
• Build tailored media, campaign, and regional activation strategies by division, region, and audience.
• Establish investment plans and quarterly performance rhythms linking targets to media activity and ROI indicators.
• Translate plans into actionable campaign direction for internal teams and strategic agencies.
• Coordinate with brand, digital, analytics, and sales operations to ensure campaigns are executed and optimized.

Connaissances

Performance marketing

Cross-functional leadership

Integrated marketing

Campaign briefs

Go-to-market planning

ROI measurement

Content/Channel alignment

Formation

Bachelor’s Degree in Marketing/Business/Analytics

Description du poste

Louisiana-Pacific Corporation in Nashville seeks a Sr. Manager, Marketing Performance to translate priorities into integrated market programs that boost awareness, leads, and revenue. You will partner with Sales, product teams, regional marketing, and agencies to align plans and measure ROI.

The role focuses on market-level activation, investment planning, and full-funnel performance, with a hybrid work environment and opportunities to drive national and regional impact.