Segment Marketing Manager, R&R

Louisiana-Pacific Corporation; Nashville (TN); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Education benefits

Professional development

Career progression

Job summary

Louisiana-Pacific Corporation in Nashville is seeking a Segment Marketing Manager to drive contractor/pro segment growth. You will craft regional strategies, lead a team of marketing associates, and collaborate with field sales and customer service to execute programs.

The role requires 5+ years in marketing, familiarity with building products or channel marketing, and a blend of analytics, leadership, and strategic thinking. Hybrid work with some travel.

Qualifications

• Minimum of 5 years business experience, including significant sales and/or marketing experience.
• Familiar with the building products industry and/or channel marketing.
• Understanding of marketing processes, analytics, executive reporting, and market positioning approaches.
• Demonstrated leadership capability.
• Bachelor’s degree required; MBA preferred.

Responsibilities

• Establish and implement marketing strategy aligned with leaders across the company, corporate priorities, market positioning, and long-term market needs.
• Define marketing priorities by applying market research, customer data, and competitor analysis.
• Direct segment marketing activities, provide governance and determine best practices to maximize impact.
• Define and communicate our value propositions of our products and brands to drive demand among pros and contractors.
• Communicate our product value propositions to consumers and homeowners to drive pull through demand.
• Deliver planned volume and profit targets for each product brand.
• Lead our marketing organization and oversee events, campaigns, and content.
• Define, track, and share marketing KPIs, providing visibility into business impact.

Skills

Marketing management

Market segmentation

Analytical skills

Leadership

Communication skills

Education

Bachelor’s degree

MBA preferred

Job description

Job Description Segment Marketing Manager, R&R Req Id: 12771 Job Location: Nashville Posting Start Date: 9/18/26 Work Environment: Hybrid

Job Description:

Job Purpose

Drive sales volume and strategic plan for the contractor/pro segment. Create a strategy with input from other functional leaders, including field sales and customer service to drive the Repair & Remodel business. Build regionally targeted strategies and oversee the execution with the creative and media plans to achieve local growth across the Country, including driving homeowner demand. Manage the loyalty programs that support our strategy and business goals and lead a team of marketing associates to assure successful execution.

In this position you will have the opportunity to:

• Establish and implement marketing strategy, aligning with leaders across the company, corporate priorities, market positioning, and long-term market needs. Build recommendations to drive accelerated profitable growth in the segment.
• Define marketing priorities by applying market research, customer data, and competitor analysis. Translate insights into strategic possible effects for marketing decisions.
• Direct segment marketing activities, provide governance and determine best practices to maximize impact, by guiding prioritization, ensuring scale, and ensuring agreement across the enterprise.
• Define and communicate our value propositions of our products and brands to drive demand among pros and contractors.
• Communicate our product value propositions to consumers and homeowners to drive pull through demand.
• Deliver planned volume and profit targets for each product brand.
• Lead, our marketing organization. Shape team to support long‑term goals. Supervisory responsibilities include setting job objectives, performance measurement and reporting, coaching and personal development.
• Oversee marketing execution across events, marketing campaigns, and content, aligning activities to priorities and ensuring consistency in delivery. Ensure plan supports our goals.
• Define, track, and share marketing KPIs, providing visibility into business impact. Monitor marketing ROI and campaign effectiveness, optimizing.
• Oversee marketing budget and allocate marketing spend based on priorities·
• Manage segment budget, including direct budget, program budgets across businesses, agency and other strategic partner budgets. Ensure alignment across business and corporate marketing on key initiatives and manage budgets within target. Report budget status and estimates to appropriate stakeholders monthly and quarterly.

What do I need to be successful?

Experience:

• Minimum of 5 years business experience, including significant amount of sales and/or marketing experience
• Familiar with the building products industry and/or channel marketing
• Or any equivalent combination of training, education, and experience that demonstrates the ability to perform the key responsibilities of this position.
• Understanding of marketing processes, analytics, executive reporting, and market positioning approaches

Knowledge, Skills and Abilities:

• Demonstrated expertise in marketing management and targeting segments.
• Excellent analytical, quantitative and financial skills.
• Ability to effectively manage and keep projects on track.
• Demonstrated leadership capability.
• Demonstrated expertise in written and oral communication skills.
• Knowledge of LP products and features preferred but not required.

Education

• Bachelor’s degree required, MBA preferred

Work Environment

• Hybrid office environment
• Some travel required for trade shows, events and customer meetings.

At LP, innovation isn’t just about building materials—it’s about building up our people. We prioritize your well-being, champion community impact, and strengthen connections that make everyone’s purpose feel seen, heard, and respected. We don’t just offer jobs—we build careers through mentorship, training, and support. Better people make a better LP.

CAREERS

We’re building CAREERS by providing resources and support to help you grow, including:

• Continued education assistance
• Professional development resources
• Clear career pathing and leadership advancement opportunities

CONNECTIONS

We’re building CONNECTIONS by fostering a culture where everyone feels safe, seen, and respected, through:

• A strong commitment to inclusion and belonging
• Recognition and rewards through our internal appreciation programs
• Support for work-life balance through flexible schedules, generous paid leave, and a hybrid work environment for corporate team members

WELL-BEING

• An award-winning safety program
• Competitive health and wellness benefits
• Retirement plan matching, profit sharing, and bonus opportunities at all levels

PURPOSE

• Group volunteer opportunities
• Financial support for local charities and educational institutions
• Fostering future talent through school partnerships, career fairs, and community engagement initiatives

Ready to be part of something bigger? Join us in building what truly matters.

ABOUT LP

We are a leading provider of high-performance building solutions that meet the demands of builders, remodelers, and homeowners worldwide. We manufacture engineered wood building products that include an extensive offering of innovative and dependable building materials and accessories. Since our founding in 1972, we’ve developed careers and provided advancement opportunities in the building products industry. Headquartered in Nashville, Tennessee, LP operates more than 20 facilities across North and South America.