Segment Marketing Lead — Professional Services Growth

RELX

Raleigh (NC)

On-site

USD 79,000 - 131,000

Full time

14 days+

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Job summary

LexisNexis is seeking a results-oriented Segment Marketing Manager focused on the Professional Services industry. The role partners with Segment GM, Sales, GTM, and cross-functional marketing to develop materials that support sales conversations and marketing-led lead generation across omni-channel campaigns.

The ideal candidate has 5-7+ years in B2B marketing, strong storytelling and analytics skills, and experience with ABM and cross-functional teams.

Qualifications

5-7+ years of B2B marketing experience.
Ability to translate industry trends into actionable marketing strategy.
Strong writing, communication, storytelling, and presentation skills.
Experience working with cross-functional teams including product, sales, and marketing.
Self-starter with the ability to lead and drive programs forward; manage multiple projects with tight deadlines.
Experience with marketing in professional services or regulated industries is a plus.

Responsibilities

Develop deep expertise in the professional services industry and buyer behavior.
Create audience-specific value propositions, messaging, and campaign themes for professional services.
Lead segment content development for omni-channel campaigns and ABM-aligned initiatives.
Partner with sales enablement to deliver collateral and tools for launches and demand programs.