Professional Services Segment Marketing Lead

LexisNexis; Raleigh (NC); On-site; USD 78,800 - 131,300; Full time

Job summary

LexisNexis is seeking a results-oriented Segment Marketing Manager for the Professional Services industry. You will partner with Segment General Management, Sales, GTM, and cross-functional marketing to develop materials that support sales conversations and marketing lead generation programs tailored to professional services.

This role combines customer insight, strategic positioning, and omni-channel campaign planning to drive growth across global segments, with a focus on collaboration with

Qualifications

• 3–5+ years in B2B marketing with exposure to professional services or similar industries.
• Ability to translate industry trends into actionable marketing strategy.
• Strong writing, storytelling, and presentation skills.
• Experience collaborating with product, sales, and marketing functions.
• Bachelor’s degree in Marketing, Business, Communications, or related field.

Responsibilities

• Develop deep expertise in the professional services industry and buyer dynamics.
• Create audience-specific value propositions, messaging, and positioning.
• Lead segment content for omni-channel campaigns and ABM programs.
• Align content with sales enablement and go-to-market initiatives.
• Partner with cross-functional teams to ensure consistent marketing execution.

Skills

B2B marketing

Cross-functional teams

Content development

ABM

Marketing automation

CRM platforms

Writing & storytelling

Education

Bachelor's degree in Marketing or related field

Tools

Marketing automation tools

Job description

LexisNexis is seeking a results-oriented Segment Marketing Manager for the Professional Services industry. You will partner with Segment General Management, Sales, GTM, and cross-functional marketing to develop materials that support sales conversations and marketing lead generation programs tailored to professional services.

This role combines customer insight, strategic positioning, and omni-channel campaign planning to drive growth across global segments, with a focus on collaboration with