Segment Marketing Director

Zelis Healthcare Inc.; Atlanta, Boston, Morristown, Plano, St. Louis (GA, MA, NJ, TX, MO); Hybrid; USD 80,000 - 130,000; Full time

Job summary

An innovative firm is seeking a Segment Marketing Director to craft and execute targeted marketing strategies for specific market segments. This role involves leading cross-functional teams to drive awareness and demand, utilizing your expertise in B2B marketing and ABM strategies. You will collaborate with various teams to develop content that resonates with the target audience while leveraging insights to inform market understanding. If you are passionate about healthcare and technology, and thrive in a hybrid and remote-friendly culture, this is a fantastic opportunity to make a significant impact.

Qualifications

• 7+ years in B2B marketing with a focus on ABM strategies.
• Experience in healthcare industry and technology-enabled solutions preferred.

Responsibilities

• Develop ABM strategies in partnership with sales teams.
• Create segment-specific content for demand programs and sales.
• Collaborate with marketing teams on campaigns and messaging.

Skills

B2B Marketing

Account-Based Marketing (ABM)

Collaboration Skills

Communication Skills

Critical Thinking

Problem-Solving

Education

Bachelor's Degree

MBA or Master's Degree

Job description

Segment Marketing Director page is loaded

Segment Marketing Director

Apply locations: US MA Remote, US FL Remote, US MO Remote, US GA Remote, US NJ Remote

Time type: Full time

Posted on: Posted 2 Days Ago

Job requisition id: JR108426

About Zelis

Zelis is modernizing the healthcare financial experience by providing a connected platform that bridges gaps across payers, providers, and consumers. Serving over 750 payers and millions of healthcare providers, Zelis aims to identify, optimize, and solve problems holistically with healthcare expertise-driven technology.

About You

You bring a unique blend of personality and professional expertise, inspiring others with your passion and dedication, with diverse experiences, community involvement, and personal interests shaping who you are.

Position Overview

The Segment Marketing Director crafts and executes marketing strategies for specific market segments, developing strategies, prioritizing accounts, identifying personas, nurturing leads, and driving conversions. Leading a cross-functional team, you aim to meet goals related to awareness, demand, and pipeline acceleration.

Success involves developing ABM strategies, collaborating with product and content marketing teams to build targeted content journeys, and working with sales, product marketing, performance marketing, and analytics teams to fulfill program objectives and measure impact.

This role reports to the VP of Segment Marketing, working across business units to develop content tailored to the target audience, preferably with healthcare industry experience and a background in technology-enabled B2B enterprise solutions. Key skills include leading initiatives in a matrixed organization, uncovering insights, and managing complex projects.

Location and Workplace Flexibility

Offices are in Atlanta GA, Boston MA, Morristown NJ, Plano TX, St. Louis MO, St. Petersburg FL, and Hyderabad, India. We support a hybrid and remote-friendly culture, with work location based on position needs and company policies.

Responsibilities

1. Partner with sales to develop ABM strategies
2. Collaborate with product marketing on positioning, personas, and messaging
3. Align with performance marketing on campaigns to drive awareness and demand
4. Create segment-specific content for demand programs and sales
5. Develop thought leadership content with subject matter experts
6. Craft key messages and guide content creation teams
7. Scope and communicate research insights to inform market understanding

Qualifications

• 7+ years in B2B marketing, with ABM experience
• Preferred: healthcare industry, payers, product marketing, B2B tech or professional services marketing
• Strong collaboration and relationship skills
• Ability to translate insights into tactics
• Excellent communication skills
• Critical thinking and problem-solving
• Self-starter, quick learner, agile
• Willing to travel up to 20%

Preferred Education

• Bachelor’s degree required; MBA or Master’s preferred

Equal Opportunity & Accessibility

Zelis is an equal opportunity employer, encouraging applicants from all backgrounds. For accommodations, contact [e-mail].

Disclaimer

All qualified applicants will receive consideration without regard to protected characteristics. Duties and responsibilities are not exhaustive and may include additional tasks as needed.