Director, Marketing Insights

Teaching Strategies, LLC; Denton, Town of Texas, Town/Village of East Rochester (TX, WI, NY); Remote; USD 100,000 - 130,000; Full time

Job summary

Join a leading edtech organization as the Director of Marketing Insights, where you'll lead marketing analytics and drive business growth. This hybrid role combines hands-on analysis with strategic leadership, ensuring marketing investments yield measurable outcomes. Collaborate across teams to optimize performance and deliver insights that influence decision-making. Enjoy a competitive compensation package and a supportive work environment focused on early childhood education.

Benefits

Competitive compensation package

Health insurance benefits

401k with employer match

100% remote work environment

Unlimited paid time off

Paid parental leave

Tuition assistance

Professional development opportunities

100% paid life insurance

Pre-tax medical and dependent care FSA

Qualifications

• Experience in segmentation, cohort analysis, and LTV modeling.
• Ability to operate both strategically and tactically.
• Strong storytelling and presentation skills.

Responsibilities

• Design and maintain dashboards to track KPIs across the funnel.
• Deliver regular and ad hoc reporting for campaign strategy.
• Translate marketing data into strategic recommendations.

Skills

Analytical Mastery

Business Alignment

Hands-On Execution

Collaborative Partner

Data Governance Champion

Strategic Communicator

Education

15+ years of experience in marketing analytics

Tools

Google Analytics

Looker

Tableau

Power BI

Salesforce

Marketo

HubSpot

SQL

Excel

Job description

Be a Part of our Team!

Join a working family that is dedicated to the mission of the work we do!

Teaching Strategies is an innovative edtech organization focused on connecting teachers, children, and families. As front runners in the early childhood education market, we build dynamic, top-quality digital products that integrate all of the essential elements of a high-quality solution: curriculum, assessment, professional development, and family engagement. We are building a team of results-oriented individuals who will thrive in a collaborative, work-hard/play-hard culture. We pride ourselves on the impact we have on the early childhood field through supporting teachers who are doing the most important work there is, teaching children to become creative, confident thinkers.

Position Overview

The Director of Marketing Insights is both a hands-on analyst and strategic leader responsible for delivering actionable insights that drive marketing performance, campaign optimization, and business growth. This hybrid role combines deep technical expertise with business acumen, owning all aspects of reporting, performance analysis, and data storytelling while partnering closely with Marketing, Product, Sales Ops, and Executive Leadership.

This individual will lead the marketing analytics function, manage key dashboards and reporting workflows, execute advanced analysis, and bring clarity to complex marketing data. They will directly support the VP of Demand Generation and cross-functional teams with real-time insights and recommendations, ensuring that marketing investments drive measurable outcomes across the full funnel.

Specific Roles & Responsibilities:

Hands-On Reporting & Data Analysis

• Design, build, and maintain core dashboards and reporting systems to track KPIs across the funnel including MQLs, pipeline, campaign performance, ROI, and engagement metrics.

• Execute day-to-day analysis across marketing channels, campaigns, email, and web to uncover trends, patterns, and actionable insights.

• Deliver regular and ad hoc reporting to support campaign strategy, performance review, forecasting, and investment decisions.

• Proactively identify gaps in reporting and resolve through automation, improved data governance, or dashboard design.

Strategic Marketing Insights & Optimization

Translate marketing data into strategic recommendations, working directly with demand generation, content, digital, and lifecycle teams to enhance performance.

• Own marketing attribution modeling and funnel diagnostics to highlight what's working and what's not.

• Lead A/B test analysis and experimentation reviews across channels to drive ongoing optimization.

Customer Segmentation & Lifecycle Growth

• Partner with product, leadership, and the VP of Demand Generation to operationalize segmentation strategies aligned to ICPs, personas, behavior, and lifecycle stage.

• Drive campaign targeting refinement by layering in engagement signals, buyer journeys, and audience intelligence.

• Collaborate with Sales Operations on cohort analysis, LTV modeling, and churn forecasting to inform marketing tactics and retention strategies.

Funnel & Pipeline Analysis

• Deliver in-depth funnel analysis to highlight stage conversion, velocity, and lead quality.

• Work cross-functionally to optimize the lead-to-revenue pipeline, tracking campaign contribution and sales alignment.

• Provide funnel insights that inform nurture programs, handoff improvements, and scoring strategies.

Marketing Data Infrastructure & Governance

• Ensure data consistency and quality across CRM, marketing automation, and BI tools (Salesforce, Marketo, Power Bi, Looker, etc.).

• Own marketing data hygiene workflows, data enrichment coordination, and standardization of reporting definitions.

• Collaborate with Marketing Ops and Sales Ops on unified data governance practices and agile data updates.

Executive Reporting & Influence

• Create and deliver monthly and quarterly reports for marketing and executive leadership to track progress against OKRs, and performance targets.

• Support strategic planning with data-backed insights and forecasts.

• Be a trusted voice in leadership discussions around marketing efficiency, growth potential, and risk mitigation.

Qualifications:

• 15+ years of experience in marketing analytics, business intelligence, or related data roles, with increasing levels of responsibility.

• Demonstrated ability to operate both strategically and tactically-comfortable building dashboards and delivering C-level insights.

• Deep expertise in marketing analytics platforms and BI tools such as Google Analytics, Looker, Tableau, or Power BI.

• Advanced user of Salesforce and marketing automation platforms (e.g., Marketo, HubSpot) with a strong understanding of marketing and sales funnel data.

• Skilled in SQL, Excel, and data querying tools to support hands-on analysis.

• Proven experience in segmentation, cohort analysis, LTV modeling, and churn forecasting in collaboration with Sales Ops or Revenue teams.

• Strong storytelling and presentation skills-able to translate complex findings into simple, impactful recommendations.

• Experience partnering across Marketing, Product, Sales, and Operations teams to drive alignment and growth.

• A passion for precision, accountability, and making data meaningful for decision-making.

Core Competencies

• Analytical Mastery: You excel at making sense of complex data sets and extracting insights that influence strategy.

• Business Alignment: You understand how marketing performance ties to revenue and can articulate it clearly to stakeholders.

• Hands-On Execution: You're not just a strategist-you're a doer who can build reports, troubleshoot data issues, and get into the details.

• Collaborative Partner: You thrive in cross-functional environments and know how to align with sales, product, and leadership.

• Data Governance Champion: You ensure marketing data is clean, accessible, and governed-no shortcuts, just reliable insight.

• Strategic Communicator: You can synthesize and present data to executives with clarity, confidence, and context.

Why Teaching Strategies

At Teaching Strategies, our solutions and services are only as strong as the teams that create them. By bringing passion, dedication, and creativity to your job every day, there's no telling what you can do and where you can go! We provide a competitive compensation and benefits package, flexible work schedules, opportunities to engage with co-workers, access to career advancement and professional development opportunities, and the chance to make a difference in the communities we serve.

Let's open the door to your career at Teaching Strategies!

Some additional benefits & perks while working with Teaching Strategies

Teaching Strategies offers our employees a robust suite of benefits and other perks which include:

• Competitive compensation package, including Employee Equity Appreciation Program


• Health insurance benefits


• 401k with employer match


• 100% remote work environment


• Unlimited paid time off (which includes paid holidays and Winter Break)


• Paid parental leave


• Tuition assistance and Professional development and growth opportunities


• 100% paid life, short and long term disability insurance


• Pre-tax medical and dependent care flexible spending accounts (FSA)


• Voluntary life and critical illness insurance

Teaching Strategies is an equal opportunity employer and is committed to fostering a workplace where everyone can thrive.