Channel Marketing Director

Canonical; Atlanta (GA); Remote; USD 120,000 - 160,000; Full time

Job summary

A leading provider of open source software is seeking a Channel Marketing Director to drive their Go-To-Market strategy across partners. This role involves building marketing strategies, executing campaigns, and leading a team of marketing managers. The position is home-based in the AMER region, and candidates should have strong leadership skills and a deep understanding of the technology ecosystem.

Benefits

Annual learning and development budget of USD 2,000

Recognition rewards

Wellness programs

Travel opportunities

Qualifications

• Strong understanding of the technology ecosystem.
• Proven success in co-marketing programs within the tech space.
• Outstanding English communication skills.

Responsibilities

• Building a marketing strategy to drive pipeline growth through key partners.
• Executing partner campaigns across the funnel from recruitment to demand generation.
• Mentoring and developing a diverse team of partner marketers.

Skills

Leadership

Communication

Marketing Strategy

Technology Ecosystem Understanding

Education

High School Diploma

University Degree

Job description

Join to apply for the Channel Marketing Director role at Canonical.

Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is widely used in enterprise initiatives such as public cloud, data science, AI, engineering innovation, and IoT. Our customers include top public cloud and silicon providers, and industry leaders across sectors. We are a pioneer in global distributed collaboration, with 1200+ colleagues in 75+ countries and few office-based roles. Teams meet 2-4 times annually in interesting locations worldwide to align on strategy and execution.

The company is founder-led, profitable, and growing. We have created a new leadership role, Channel Marketing Director, to drive our Go-To-Market strategy across our partner ecosystem, from silicon to public cloud, through channel and hardware manufacturers. As the publisher of Ubuntu and a leading open source provider, we support partners technically and commercially in various innovative value chains (Public Cloud, Cybersecurity, AI, IoT).

Reporting to the VP of Marketing, you will lead a team of marketing managers running partner programs. You will work closely with our partners to position Canonical as their trusted partner for open source products and solutions. You will be responsible for maximizing the ROI of our campaigns supporting partner motions (sell-to, sell-through, sell-with).

The partner marketing team comprises talented professionals skilled in formulating joint value propositions, running lead generation campaigns, creating compelling messages/assets, and selecting effective channels through complex supply chains. They are passionate about technology, enterprise users, and advanced partner analytics technologies.

Location: This role is home-based in the AMER region.

The role entails:

1. Building a marketing strategy to drive pipeline growth and revenue through key partners (Silicon, IHV, ODM, Channel, GSI).
2. Aligning with growth, field, and product marketing to deliver integrated activities.
3. Executing partner campaigns across the funnel from recruitment to demand generation.
4. Engaging and elevating the partner community with exceptional content, in collaboration with communication, product, and alliances teams.
5. Multiplying partners' impact through programmatic approaches.
6. Crafting bespoke plans and joint value propositions to stand out.
7. Championing partner collaboration internally and externally.
8. Managing Marketing Development Funds (MDF) usage.
9. Driving adoption of analytics and reporting tools to improve ROI.
10. Mentoring and developing a diverse team of partner marketers.
11. Cultivating a culture of testing and optimization.

What we are looking for:

• Strong understanding of the technology ecosystem (Silicon, IHV, ISV, ODM/OEMs, cloud providers, channels).
• Leadership in aligning diverse partners around GTM strategies.
• Proven success in co-marketing programs within the tech space.
• Experience reporting on complex partner marketing activities.
• Ability to foster a culture of excellence, agility, and self-drive.
• Curiosity and continuous learning mindset.
• Outstanding English communication skills, verbal and written.
• Exceptional academic results at high school and university.
• Willingness to travel internationally up to 4 times a year for up to two weeks.

Additional preferred:

• Familiarity with specific verticals (e.g., Telco, Finance, Industrial, Automotive).
• Experience leading distributed teams across time zones.

What we offer:

• Distributed work environment with biannual in-person team sprints.
• USD 2,000 annual learning and development budget.
• Annual compensation reviews.
• Recognition rewards, holiday leave, parental leaves.
• Wellness programs, travel opportunities, and travel benefits.

About Canonical:

Canonical pioneers open source, publishing Ubuntu, a key platform for AI, IoT, and cloud. We recruit globally, uphold high standards, and promote excellence. Most colleagues work remotely, fostering a future-oriented work environment that encourages innovation, continuous learning, and skill development.

Canonical is an equal opportunity employer. We value diversity and are committed to fair consideration of all applicants regardless of background or identity.