Vice President of Marketing

Hollywood Casino at The Meadows; Washington (Washington County); On-site; USD 90,000 - 150,000; Full time

Job summary

An established industry player is seeking a dynamic Vice President of Marketing to lead their innovative marketing team. This exciting role involves overseeing operations, developing strategic marketing plans, and ensuring exceptional customer service standards. You will play a crucial part in enhancing brand value and driving customer engagement in a fast-paced environment. With a commitment to diversity and sustainability, this company values its team members and offers opportunities for career growth. If you are a strategic thinker with a passion for entertainment and marketing, this is the perfect opportunity for you.

Benefits

Wellness Programs

Medical Coverage

401(k) Matching

Paid Time Off

Qualifications

• 10+ years in senior marketing roles with revenue responsibility.
• Experience in the gaming industry preferred.

Responsibilities

• Oversee Marketing department operations and staff.
• Develop and implement strategic marketing plans.
• Manage budgets and ensure compliance.

Skills

Customer Service

Strategic Thinking

Interpersonal Skills

Organizational Skills

Financial Analysis

Education

Bachelor’s degree in Marketing

MBA

Tools

Microsoft Office

Marketing Software

Job description

Join to apply for the Vice President of Marketing role at Hollywood Casino at The Meadows.

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Join to apply for the Vice President of Marketing role at Hollywood Casino at The Meadows.

WE’RE CHANGING ENTERTAINMENT. COME JOIN US.

At PENN Entertainment, we’re looking for talent that believes in having fun. You’ll be part of an exciting, fast-paced industry with a diverse team driven by enthusiasm for entertainment. We support your career growth and provide resources to expand your possibilities.

Initial salary placement depends on experience and skills. Our Total Rewards package includes wellness programs, medical coverage from day one, 401(k) matching, and bonuses. Paid time off varies by policy and tenure.

Discover how we empower our team members to grow and thrive.

Responsibilities

1. Oversee the operations and staff of the Marketing department, setting and monitoring goals for performance and profit.
2. Develop and implement a strategic marketing plan including reinvestment, advertising, PR, community relations, and entertainment to attract and retain customers and enhance brand value.
3. Manage scheduling efficiently, control labor costs, meet staffing goals, and ensure guest satisfaction.
4. Prepare and monitor budgets, ensuring compliance and reporting deviations to management.
5. Promote excellent customer service standards and address issues promptly.
6. Control marketing results, taking corrective actions when necessary to meet objectives within budgets.
7. Respond to market trends with strategic campaigns and conduct competitive analyses.
8. Coordinate with IT to support marketing programs.
9. Maintain expertise in brand programs and systems, contributing to marketing improvements.
10. Ensure the integrity of daily operations and customer data.
11. Ensure regulatory compliance and report issues to management.
12. Maintain confidentiality in all departmental and company matters.

Qualifications

• Bachelor’s degree in Marketing, Advertising, or related field; MBA preferred.
• At least 10 years in senior marketing roles with revenue responsibility.
• Experience in the gaming industry preferred.
• Exceptional customer service, interpersonal, and organizational skills.
• Proficiency in Microsoft Office and marketing software.
• Ability to analyze financial statements and develop measurable plans.
• High energy, proactive, strategic thinking.
• Excellent employee relations and communication skills.
• Ability to work under pressure, meet deadlines, and manage priorities.

Additional Information

We are committed to diversity and sustainability, and we value our community, team members, vendors, and the planet.