Sr Director Strategic Marketing – US Based Remote

Lensa; City of Rochester (NY); Remote; USD 120,000 - 150,000; Full time

Job summary

A leading real estate company is seeking a Senior Director of Strategic Marketing to lead the marketing strategy for its Integrated Services business. The role involves collaborating with sales leaders, developing impactful marketing strategies, and leading a team to drive revenue growth. The ideal candidate has extensive marketing experience and excels in a matrixed organization.

Qualifications

• Minimum 8+ years of applicable marketing, management, & strategy experience.
• Experience in developing sales enablement and marketing strategies.

Responsibilities

• Lead development & execution of marketing strategy to drive revenue growth.
• Build and iterate on marketing strategies across 30+ states.

Skills

Collaboration

Presentation

Strategy Development

Data Analysis

Tools

PowerPoint

Excel

Agile Project Management Tools

Job description

Lensa is the leading career site for job seekers at every stage of their career. Our client, Anywhere Real Estate, is seeking professionals. Apply via Lensa today!

Senior Director of Strategic Marketing, Anywhere Integrated Services

About Anywhere Real Estate

Anywhere Real Estate (NYSE: HOUS) is the largest residential real estate company in the U.S., with real estate brands such as Coldwell Banker, Corcoran, Century 21, Better Homes & Gardens Real Estate, ERA, and Sotheby’s Intl Real estate. Our Integrated Services business unit includes Anywhere’s title, mortgage, and insurance offerings.

About The Role

This new, high-profile Sr Director, Strategic Marketing role will be accountable for leading development & execution of the business unit’s marketing strategy. We are seeking a problem solver with passion for sales enablement, strategy development, and finding pragmatic ideas that (really!) work. This leader will have experience working side-by-side with sales leaders and bringing a data-driven approach to B2B/field marketing. This role will report into the SVP, Growth (Head of Marketing) at Anywhere Integrated Services.

Key Responsibilities

1. Strategy Development: Build and iterate on marketing strategies to drive revenue growth for our title, escrow, and insurance businesses across 30+ states. Partner with sales leaders to monitor market trends and competitor activities to inform priorities.
2. Team Leadership: Lead develop a small team of marketing professionals to execute on our marketing and sales enablement goals. Foster a culture of data-driven ideation, candid and open collaboration, and accountability.
3. Thoughtful Execution: Lead the team in delivering on our marketing and sales enablement work. Collaborate with team leaders, Anywhere’s internal marketing agency, external vendors, and other cross-functional teams to ensure we’re doing great work.
4. Creative Excellence: Elevate our creative, branding, and storytelling to meet the expectations of today’s real estate agent and consumer audience.
5. Collaborative Prioritization: Work with leaders across the title, insurance, and real estate teams to ensure we are collaboratively prioritizing our marketing roadmap.
6. Metrics & Feedback Loops: Develop rapid (candid!) qualitative feedback loops with our leadership and sales teams. Develop, track, and analyze key performance indicators to measure the success of our strategic marketing initiatives.

Requirements

• Minimum 8+ years of applicable marketing, management, & strategy experience.
• Experience developing impactful, successful sales enablement and marketing strategies; especially across geographically distributed or field sales teams.
• Must be able to work in a matrixed organization and work cooperatively and effectively with several key stakeholders at various levels.
• Excels at dissecting competitive dynamics and financial data to inform competitive, resonant positioning and experience bringing successful products to market.
• Must be a pro at collaboration – whether it’s for pitching new products to internal teams or writing value props and copy for program engagement initiatives.
• Excellent presentation skills; mastery of PowerPoint, Excel, and agile project management tools.
• No industry experience required. Experience in financial services, franchising, or small-business focused B2B sales is a plus.

Anywhere Integrated Services is a driving force in the title and settlement services industry. It operates in 49 states plus D.C., providing closing services in all 50. It is a subsidiary of Anywhere Real Estate, a publicly traded company and global provider of real estate services, with leading brands and brokerages worldwide.

Our company operates more than 40 distinct brands across the U.S., including Title One, Sunbelt Title, Equity Title, Texas American Title, Market Street Settlement Group, Mid-Atlantic Settlement, Burnet Title, and U.S. Title.

Anywhere Real Estate (http://www.anywhere.re/) (NYSE: HOUS) is moving real estate to what’s next. Home to recognized brands like Better Homes and Gardens Real Estate, Century 21, Coldwell Banker, Coldwell Banker Commercial, Corcoran, ERA, and Sotheby’s International Realty. We empower everyone’s next move through our leading integrated services, including franchise, brokerage, relocation, title and settlement, mortgage, and title insurance. We support nearly 1 million transactions annually across 118 countries.

At Anywhere, we are empowering everyone’s next move – your career included. We differentiate ourselves through scale, expertise, network, and our unique business model that positions us as a trusted advisor throughout every stage of the real estate transaction. We pursue talent—strategic thinkers eager to find better ways, focused on growth, and committed to exceptional results. We value a people-first culture rooted in empowerment, innovation, and collaboration. Learn more in our Impact Report.

We are recognized as an employer of choice by organizations such as

• Great Place to Work
• Forbes World’s Best Employers
• Newsweek World’s Most Trustworthy Companies
• Ethisphere World’s Most Ethical Companies

EEO Statement: EOE including disability/veteran.

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