Virtual Digital Marketing Director

NEXHR; Allentown (Lehigh County); On-site; USD 100,000 - 130,000; Full time

Job summary

A leading company in the chemical manufacturing sector is seeking a Marketing Manager to oversee marketing strategies for the Construction and Carpet segments. The ideal candidate will have extensive experience in sales and marketing management, with a strong technical background. This role requires exceptional leadership skills and the ability to navigate complex global markets, ensuring alignment with regional teams and driving profitable growth.

Qualifications

• 8+ years of relevant experience required; ideally 10+ years in sales and marketing management.
• Experience in managing large complex customers and maintaining key positions.

Responsibilities

• Accountable for marketing responsibilities for Construction and Carpet segments.
• Lead negotiations for large Polymer contracts and explore new markets.

Skills

Leadership

Communication

Interpersonal Skills

Negotiation

Change Management

Education

Bachelor's degree in technical field

Master's degree in technical field or business

Tools

SAP business warehouse

Salesforce

Microsoft Office Suite

Job description

Do you have experience as a Marketing Manager within the chemical manufacturing, oil & gas, or similar industries? If so, this could be the role for you.
What you will do:

~ The Marketing Manager is accountable for delivering on the marketing responsibilities for the Construction and Carpet segments within Polymers. This includes aligning long term strategic objectives across the market teams including achieving our revenue and profit targets within the region. The individual is responsible for defining and executing the regional business strategy that consistently links to the long-term global market strategies - this requires a high level of leadership across the functional business teams. Managing to the key financial profitability metrics and positioning the portfolio for profitable top line growth will be leading indicators of success.


~ The role encompasses multiple complex markets with different competitive structures and value propositions including typically a high level of change. The major customers and markets have a significant global scope requiring regular interface and exchange across our Polymers global organizations. This role also has the responsibility for ensuring alignment with the Central America regional teams on key contracts/topics, especially within the Construction market.


~ This individual will lead some of the largest Polymer contract negotiations and requires a higher level of contracting/negotiation expertise, including being an expert resource to extend these capabilities across the marketing, business, and sales teams (regional and/or global). Also leads exploration and strategic entry into new or adjacent markets for business growth by positioning of existing or new products and technologies.


~ This individual will report to Polymers' North Central Americas Head of Marketing. Establishing effective working relationships with representatives across the broader organization is essential.



What we need from you:

~ Bachelor's degree in technical field required, MS degree in technical field or business preferred.
~8+ years of relevant experience required; Ideally 10 + years in sales and marketing management or in a role that heavily interfaces-supports these functions.
~ Broad business background in sales, marketing, technology, commercial development, and supply chain functions.
~ Experience operating in a highly matrixed global organization preferably in specialty chemical markets.
~ Significant experience and understanding in managing large complex customers and maintaining - expanding key positions at complicated accounts that represent market leaders in their respective segments.
~ Managing or heavily interfacing with technology organizations focused on product development, application development, technical service, and asset optimization is key.
~ Exceptional leadership and influence skills - especially across a matrixed organization.
~ Highly motivated and results oriented - willingness to accept personal responsibility and accountability for results of the business.
~ Strong interpersonal and communication skills.
~ Ability to drive and implement change.
~ Ability to define strategic direction and then translate into actionable objectives to be executed across the matrix (business) team and negotiate complex contractual agreements.
~ Personnel and team organization skills and ability to manage within multi-cultural business settings.
~ Working knowledge with SAP business warehouse, Salesforce, and Microsoft Office Suite of software
~ Undergraduate degree preferably in technical discipline; Chemistry, Engineering. Master's degree desirable.
~ Willingness to travel approximately 25% of the time.