Search Marketing Manager

Edible Arrangements; United States; Remote; USD 90,000 - 150,000; Full time

Benefits offered by this job

Health insurance

401K plan

Life insurance

Short-term disability

Flexible spending account

Paid time off

Job summary

Edible Arrangements seeks a Search Marketing Manager to drive growth across our e-commerce brands via SEM and Affiliate channels. You will own campaigns, bidding, and analytics to boost traffic, conversions, and revenue. Work with marketing and analytics to align acquisition and retention with growth goals.

This on-site role emphasizes data-driven testing and both manual and automated bidding. Candidates with 4–5 years in paid search and experience managing multi-million budgets in B2C ecommerce

Qualifications

• 4-5 years of high-impact Paid Search experience with Google Ads and Microsoft Advertising.
• 2+ years managing $10M+ annual search budgets in a B2C e-commerce environment.
• Experience managing Affiliate marketing.
• Strong collaboration across marketing channels.
• Proven ability to manage manual and automated bidding strategies.

Responsibilities

• Manage and optimize Affiliate partners and Paid Search campaigns across platforms.
• Execute bidding strategies to maximize efficiency and scale.
• Analyze Affiliate and SEM performance with analytics tools.
• Identify optimization opportunities aligned with business goals.
• Launch campaigns with tightly themed ad groups and relevant keywords for conversions.
• Draft and A/B test ad copy across formats to enhance resonance.
• Refine keyword strategies with negative keywords.
• Monitor daily performance and allocate budgets to meet KPIs.
• Develop a testing roadmap for betas and optimization.
• Stay current with Affiliate and Paid Search trends.
• Collaborate cross-functionally to unify acquisition and growth strategies.

Skills

Paid search SEM

Google Ads

Microsoft Advertising

Affiliate marketing

Data-driven decision making

Cross-functional collaboration

Bid management (manual & automated)

Communication skills

Tools

Adobe Analytics

Google Analytics

Impact Affiliate Platform

Job description

Overview

Please make sure you read the following details carefully before making any applications.

As Search Marketing Manager, you drive growth across our e-commerce brands through search and affiliate channels. You'll own SEM and Affiliate initiatives, shaping campaigns to boost traffic, conversions, and revenue. You work with cross-functional teams to align acquisition and retention efforts with the company’s growth goals. This on-site role partners with marketing to scale performance using data-driven testing and both manual and automated bidding. A meaningful opportunity to impact brand visibility and customer acquisition.

Compensation / Benefits

• health/dental/vision insurance
• 401K plan
• life insurance
• short-term disability
• flexible spending account
• paid time off including holidays

Responsibilities

• Manage and optimize Affiliate partners and Paid Search campaigns across platforms like Impact, Google Ads, and Microsoft Advertising
• Execute manual and automated bidding strategies to maximize efficiency and scale
• Analyze Affiliate and SEM performance using Adobe Analytics, Google Analytics, and in-platform data
• Identify optimization opportunities through data reviews and develop strategies aligned with business goals
• Launch new campaigns with tightly themed ad groups and relevant keywords for conversions
• Draft and A/B test ad copy across formats to enhance resonance
• Refine keyword strategies by reviewing search terms and implementing negative keywords
• Monitor daily performance and allocate budgets to meet channel KPI targets
• Develop a testing roadmap for betas and optimization strategies
• Stay current with trends and best practices in Affiliate and Paid Search
• Collaborate cross-functionally to unify customer acquisition, retention, and growth strategies

Key requirements

• 4-5 years of high-impact Paid Search (SEM) xklufbp experience with Google Ads, Microsoft Advertising, and analytics tools
• 2+ years managing $10M+ annual search budgets in a B2C e-commerce environment using bidding strategies
• Experience managing Affiliate marketing
• Strong collaborative skills to partner across marketing channels for acquisition and retention
• Proven ability to manage both manual and automated bidding strategies to meet performance goals
• Collaborative
• Data-driven decision making
• Effective communication (written and verbal)
• Google Ads
• Microsoft Advertising
• Impact (Affiliate platform)