Search Marketing Manager

SourceLab Search; New York (NY); On-site; USD 80,000 - 120,000; Full time

Job summary

A recruitment agency is seeking an Associate Director of Talent Strategy in New York, NY. The role focuses on developing and executing paid search strategies, managing campaigns, and analyzing performance data. Ideal candidates should have 5+ years of paid search experience, strong analytical skills, and proficiency in Google Ads and Analytics. This full-time position offers opportunities for mentorship and collaboration in a dynamic environment.

Qualifications

• 5+ years of experience in paid search including managing large budgets.
• Strong experience in paid search platforms and analytics tools.
• Excellent written and verbal communication skills.

Responsibilities

• Develop and implement paid search strategies.
• Oversee day-to-day management of paid search campaigns.
• Analyze campaign performance data to identify trends.
• Work closely with other agency teams for cohesive efforts.
• Build and maintain strong client relationships.
• Utilize automation tools for efficiency.
• Mentor junior team members.

Skills

Paid search strategy development

Campaign management

Performance analysis

Collaboration with teams

Client communication

Technical proficiency in Google Ads

Analytical skills

Excellent communication

Experience managing large budgets

Mentorship

Tools

Google Ads

Google Analytics

Google Tag Manager

Job description

Associate Director of Talent Strategy

A Senior Paid Search Manager develops and executes paid search strategies, manages campaigns and budgets, analyzes performance data, and collaborates with cross‑functional teams. This role involves both strategic planning and hands‑on execution, with a focus on driving measurable results for a diverse client base, often in a fast‑paced environment. Key responsibilities include conducting keyword research, writing ad copy, optimizing campaigns, and staying current with industry trends.

Key Responsibilities

• Strategy and implementation: Develop and implement comprehensive paid search strategies that align with client business goals and deliver measurable growth.
• Campaign management: Oversee the day‑to‑day management of paid search campaigns, including keyword research, budget allocation, bidding strategies, and ad copy testing.
• Performance analysis: Regularly analyze campaign performance data to identify trends, opportunities, and areas for optimization, and use insights to drive strategy and inform clients.
• Collaboration: Work closely with other agency teams (e.g., SEO, paid social, creative) to ensure integrated and cohesive campaign efforts.
• Client communication: Build and maintain strong client relationships by proactively communicating performance insights and recommendations.
• Innovation and efficiency: Utilize automation tools, scripts, and new technologies to improve efficiency and scalability.
• Mentorship: Guide and mentor junior team members to build expertise and ensure best practices are followed.

Essential Skills and Experience

• Technical proficiency: Strong experience in paid search platforms, including Google Ads, and proficiency with analytics tools like Google Analytics and Google Tag Manager.
• Analytical skills: Strong ability to analyze complex data sets, identify key trends, and translate them into actionable insights.
• Communication: Excellent written and verbal communication skills for presenting findings and building client relationships.
• Experience: 5+ years of experience in paid search, including managing large budgets, complex accounts, and performing the full execution cycle (from creation to reporting).
• Collaboration: Proven ability to collaborate effectively with cross‑functional teams.

Seniority Level

Mid‑Senior level

Employment Type

Full‑time

Job Function

Advertising

Industries

Advertising Services